Wi-Fi Analytics Market Size, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027
Report ID: GMI3596
Wi-Fi Analytics Market size is estimated to grow at a significant CAGR to 2025 due to increasing number of public Wi-Fi hotspots and proliferation of smart devices coupled with data-intensive applications. For instance, in April 2019, the global digital population was nearly 4.4 billion and approximately 4.03 billion unique mobile internet users. The growing number of onboard Wi-Fi in public places, such as transport hubs, shopping complexes, shared taxis, and trains, to provide enhanced service option in customer satisfaction is proliferating the Wi-Fi analytics market demand.
Wi-Fi marketing is anticipated to grow at the highest CAGR over the forecast timeline in the Wi-Fi analytics market due to the increasing need to monitor customer navigation data through company websites to increase business revenue. The growing need to understand real-time data of an organization using Wi-Fi marketing analytics solutions provides greater visibility into customer data, which helps to optimize the return on investment (ROI) and increases the sales revenue of the organization.
Smart infrastructures, such as energy management, public healthcare, and transport, in cities cater to the growing challenges such as traffic congestion and bottleneck in crowded places will help smart infrastructure to hold the largest market share in the Wi-Fi analytics market over the forecast timeline. Supportive government initiatives and hefty investments in public infrastructure to build smart cities, hospitals, transport, etc., to strengthen the infrastructure and amenities for its citizen is augmenting the Wi-Fi analytics market. For instance, in June 2015, the Indian government announced to invest USD 1.2 trillion over the period of the next 20 years to develop 100 Indian cities into smart cities. The market players are focusing on strategic partnerships and collaborations to provide Wi-Fi at public places and improve various public services as well as collect & analyze data to avoid growing challenges such as bottleneck in parking space, traffic congestion, and reduce road fatalities. For instance, in December 2018, Translink announced its partnership with the telecommunications company, Shaw, to provide free public Wi-Fi service on its SeaBuses, SkyTrain, and buses in Canada. This will enhance the customer experience and the data collected will be helpful to reduce the bottleneck in rush hours. Both the companies will work on the system design and plan to run trials in 2019 with customers able to access Wi-Fi in 2020. The project is anticipated to be completed by 2025 with rollout expected to begin with SkyTrain and buses.
North America held a significant Wi-Fi analytics market share in 2018 and is estimated to dominate the market share over the forecast timeline. The rapid adoption of Wi-Fi analytics software for implementing and formulating advertising strategy by several enterprises across various sectors to increase customer engagement in the region is contributing to market growth. The presence of a large number of restaurants, hotels, motels, airports, Quick service restaurants (QSR), and stadiums in the region is supporting market growth.
The Asia Pacific Wi-Fi analytics market is expected to grow significantly due to the rapid increase in the number of retails, e-commerce, manufacturing, and hospitality industries in the region. The increasing government support in the developing countries including India and China through smart manufacturing initiatives, such as Make in India and Make in China 2025, is also supporting market growth. For instance, in 2018, the Chinese government selected 97 pilot projects to implement smart manufacturing projects under the government initiative ‘Made in China 2025’ to promote the implementation of the industrial IoT network. The evolution of industry 4.0 is significantly contributing to Wi-Fi analytics market growth in the region.
The Wi-Fi Analytics solution providers are focusing on strategic alliances with other market players to improve their offerings and expand their geographical presence. For instance, in June 2018, Fortinet acquired Bradford Networks. This will enable large organizations in sectors, such as education, financial services, healthcare, government, manufacturing, retail, and technology, to provide real-time analytics solutions. The other major players operating in the Wi-Fi Analytics market are Aptilo Networks, Aruba Networks, Bloom Intelligence, Cisco Systems, Inc., Cloud4Wi, Inc., Eleven Software, Flame Analytics, Fortinet, Inc., GoZone Wi-Fi, LLC, Hughes Network, Systems LLC, MetTel, Presence Aware Tech Ltd., Purple Wi-Fi, Ruckus Networks, Singtel Telecommunications Limited, SkyFii Limited, Spotonwifi, and Yelp Inc.
Wi-Fi Analytics Market, By Component, 2014-2025 (USD Million)
- Managed Services
- Professional Services
- Support & Maintenance
Wi-Fi Analytics Market, By Application, 2014-2025 (USD Million)
- Wi-Fi Presence
- Wi-Fi Marketing
Wi-Fi Analytics Market, By Deployment Model, 2014-2025 (USD Million)
Wi-Fi Analytics Market, By End-Use, 2014-2025 (USD Million)
- Smart Infrastructure
The above information has been provided for the following regions and countries:
- North America
- South Korea
- Latin America
- South Africa
- Aptilo Networks
- Aruba Networks
- Bloom Intelligence
- Cisco Systems, Inc.
- Cloud4Wi, Inc.
- Eleven Software
- Flame Analytics
- Fortinet, Inc.
- GoZone Wi-Fi, LLC
- Hughes Network Systems LLC
- Presence Aware Tech Ltd
- Purple Wi-Fi
- Ruckus Networks
- Singtel Telecommunications Limited
- SkyFii Limited
- Yelp Inc.
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