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Wheat Protein Market Size By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat, Hydrolyzed Wheat Protein), By Application (Animal feed, Bakery & confectionary, Nutrition Supplements, Dairy Products, Cosmetics & Personal Care), By Form (Dry, Liquid), By Concentration (75%, 85%, 95%), Industry Analysis Report, Regional Outlook, Growth Potential, Covid-19 Impact Analysis, Price Trend, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI2476
  • Published Date: Aug 2021
  • Report Format: PDF

Industry Trends

Wheat Protein Market size exceeded USD 2.3 billion in 2020 and is estimated to grow at over 3.5% CAGR from 2021 to 2027. Increasing vegan population along with rise in health consciousness to drive overall market growth.

The positive outlook for the global plant-based food industry driven by a strong growth in vegan population, particularly in developing countries will drive wheat protein industry size. As per industry analysis, the global vegan population was more than 75 million people in 2020. The prevalence of protein deficiencies in low-income countries owing to limited access to high nutrition diets, such as meat, fish, fruits, and vegetables, will shift the preference toward plant-based alternatives.

Wheat Protein Market

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Favorable government policies to reduce obesity and diabetes by limiting meat consumption will augment industry statistics. For instance, the Chinese government outlined a new policy to reduce its meat consumption by 50% by 2030. New dietary guidelines implemented by the country’s health ministry target to limit consumption between 40g and 75g of meat per person each day. Changing lifestyles in developing economies are supplementing the demand for high protein and fiber products. Also, policies supporting the dietary supplement industry will generate new growth opportunities for the wheat protein manufacturers.

Shifting preference toward vegan food products owing to prevalence of lactose intolerance among a large population base is anticipated to boost the wheat protein market share. The emergence of COVID-19 pandemic has enhanced the consumer health consciousness, thus enhancing the demand for dietary supplements. Rising health concerns, such as high blood pressure, diabetes, arthritis, and cardiovascular diseases, are key factors supporting the use of wheat proteins and other ingredients in diverse food & beverage applications. High health benefits accompanied by consumer demand for nutritious food will positively influence the product adoption in food supplement applications.

Positive applications outlook from the animal feed by growing awareness regarding livestock health is anticipated to propel product demand as animal feed. Key factors, such as ease in availability and cost-effectiveness, will augment the market penetration. Major benefits of wheat protein, such as high nutritional value, low fiber content, and a better TDN value, compared to counterparts including corn and barley are driving the product demand. However, high gluten content is among the major restrains for the global wheat protein market growth over the projected timeframe. Gluten intake has reported some health concerns including diarrhea, tummy upset, nausea, and gluten intolerance cases, limiting market expansion.

Wide application potential of wheat gluten owing to its functional as well as nutritional advantages

Global Wheat Protein Market By Product

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Wheat Protein Market from wheat gluten exceeded USD 970 million in 2020. Increasing demand for gluten concentration owing to excellent stabilizer properties mainly in food applications is escalating the business expansion. The growing demand for bakery products, such as bread, cake, rolls, and pastries, is strongly supporting product utilization. Positive application outlook from personal care products, such as hair grooming products and skin moisturizing lotions, due to its nourishing benefits is encouraging the industry growth.

Wheat protein isolate segment is expected to hold a considerable share in the overall market by 2027. This product has gained wide attention mainly from the nutritional supplements industry for sportspersons and athletes as a dietary supplement owing to its low fats, nutritious contents, and carbohydrates contents. High physical exercises among the population have resulted in requirement for post workout supplements to recover protein content in the body. These concentrates are widely used in nutritional food products owing to high protein concentration advantages fueling market share.

Shifting trends toward natural ingredients in the cosmetics market will augment the product adoption

Global Wheat Protein Market from Cosmetics & Personal Care Application

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Wheat Protein Market from cosmetic & personal care application is anticipated to cross USD 147 million by 2027. Shifting consumer trend toward the adoption of organic and herbal cosmetic products is driving market demand. Plant-based raw materials are witnessing strong demand from personal care applications due to nutrient-rich benefits. Gluten concentrations are widely used in the manufacturing of hair nourishing and skin care products stimulating product demand. Shifting preferences for organic personal care products to avoid synthetic chemicals will boost the market growth during the forecast time frame. 

The bakery & confectionary segment held a considerable share of the global wheat protein market in 2020. Major factors for growing wheat protein demand in the bakery industry include increased moisture content, increased water absorption, and softness in the final product. Changing lifestyle is leading toward high products adoption of quick bite food items such as snacks and confectionary items. Increasing product adoption in the making of bread, pastries, rolls, cakes, and other bakery items to cater to consumer demand will propel industry expansion.

Ready-to-mix properties along with cost effectiveness will drive the dry form wheat protein usage

The dry segment dominated the global wheat protein market in 2020. The powder form is highly preferred in the manufacturing process due to excellent compatibility with other raw materials, fueling segment growth. Moreover, the powder form is contamination free, easily measurable, and has high performance during the production process, stimulating product landscape. Also, ease in transportation and storage along with high shelf life are among the key factors likely to drive the segment demand over the forecast timeline.

The liquid segment is projected to witness a substantial growth up to 2027. Liquid gluten is widely used in the manufacturing of bakery products owing to excellent stabilizing properties fostering segment growth. Factors including high solubility, convenient mixing with other liquids, and high content of essential compounds will provide a strong business outlook for the market.

Ease in availability and cost-effectiveness are driving the 75% concentration product demand

The 75% concentration segment is projected to observe more than 4% CAGR up to 2027. Inclining consumer preferences toward packaged food are augmenting the application scope. Moderate concentration is extensively used in varied manufacturing companies owing to excellent compatible benefits propelling segment growth.

Large nutritional supplements business along with penetration of high-end cosmetic ingredients is driving the North America wheat protein market share

North America Wheat Protein Market Estimates and Forecast by Country

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North America wheat protein market generated over USD 900 million in 2020. Busy lifestyle and hectic work schedule mostly in the U.S. and Canada are boosting the consumption of RTE food products supporting regional growth. Changing diet pattern is leading to the higher adoption of vegan food products to achieve nutritional gains. Increasing awareness regarding health benefits among fitness-conscious consumers will strengthen the demand for organic nutritional supplements for high wheat protein concentration products.

Europe market is anticipated to observe a considerable growth over the forecast period. The expanding product usage in biscuits, cakes, bread, and other bakery products will drive the wheat protein market share. The surging demand for plant-based food products owing to nutritional benefits will fuel market share. Germany, France, and the UK are key countries contributing to major revenue share owing to the improved adoption of organic products stimulating industry size.

New product development along with distribution channel expansion is among the primary business strategies adopted by manufacturers

The wheat protein market is fragmented in nature owing to the large presence of domestic manufacturing companies. The major players are ADM, BASF SE, Cargill, Agrana, MGP Ingredients, Roquette, Glico Nutrition, Tereos Syrol, Agridient, and Manildra Group. Other notable players are Crop Energies, Kröner-Stärke, Anhui Reapsun Food, and Kerry Inc. Manufacturers are involved in strategies, such as acquisitions and new product development, targeting a specific application to enhance their market share. For instance, in September 2020, ADM launched a wheat protein product, Prolite MeatTEX textured for improving the texture and density of meat alternatives.

Wheat protein market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2016 to 2027, for the following segments:

By Product

  • Wheat gluten
  • Wheat protein isolate
  • Textured wheat protein
  • Hydrolyzed wheat protein


  • Animal feed
  • Bakery & confectionary
  • Nutrition and Supplements
  • Dairy products
  • Cosmetic & personal care
  • Others

By Form

  • Dry
  • Liquid

By Concentration

  • 75%
  • 85%
  • 95%

The above information has been provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Sweden
    • Czech Republic
    • Russia
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Thailand
    • Malaysia
    • Australia
  • Latin America
    • Brazil
    • Argentina
    • Mexico
  • Middle East & Africa
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
    • Egypt
Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The global industry share of wheat protein had surpassed USD 2.3 billion in 2020 and is poised to record a 3.5% CAGR up to 2027.

The overall market size from the wheat gluten product segment was valued at over USD 970 million in 2020 and will grow with rising penetration in food applications to offer superior stabilizer properties.

75% concentration wheat protein market size will record a 4% CAGR up to 2027 driven by growing consumer inclination towards packaged food.

North America wheat protein market crossed USD 900 million in 2020 and will witness expansion through 2027 owing to the increasing intake of RTE food products in the region.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 14
  • Tables & Figures: 895
  • Countries covered: 26
  • Pages: 500

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