Touch Screen Display Market Size, Industry Outlook, Regional Analysis, Application Development, Competitive Landscape & Forecast, 2020 - 2026
Report ID: GMI1802
Touch Screen Display Market size has witnessed a considerable growth owing to the growing use of electronic devices such as smartphones, laptops, and tablets coupled with technological advancements. The introduction of ultra-slim displays is a major factor propelling the growth of innovative technologies, such as wearable technologies and rollable displays, which are in demand and are positively impacting the touch screen display market growth.
Advancements in technologies have led to a shift from the legacy of the resistive single touch screens to enormously sensitive multiple touch screens. Continuous technological developments are helping in improving the quality of the touch screens. Features such as lower power consumption, high picture quality, innovation of sleek models, ease of accessibility, and growth in the disposable incomes are the key aspects which are boosting the market growth. Increasing usage of scratch less and multiple touch displays with the advancements in hardware industry is boosting the touch screen display market. In addition, the manufacturers are coming up with more value-added features, which are incorporated in the displays and are enhancing the industry demand.
With the advancements in multi-touch screen displays, the touch screen display market is witnessing a growing demand from the retail industry. The multi-touch technology is an added advantage to these devices. The application of multi-touch technology in these displays is expected to improve customer experience by allowing the end user to operate the product with multiple touch points on the screen. In addition, the penetration of devices in the retail sector is expected to contribute to the rising demand as retailers are using these displays to offer end users a personalized experience.
The growing customization trend help customers with variety of options to choose from to meet their exact requirement. Moreover, introduction of infrared touch screens coupled with gesture sensing features is helping the touch screen display market share to grow substantially. Several companies are implementing capacitive, infrared, and resistive displays in touch screens. Capacitive displays offer enhanced clarity and respond to finger contact. These displays are providing a durable surface and high screen resistance to contamination, which are expected to contribute toward the touch screen display market growth. Factors such as high production costs and overheating may hinder the touch screen display market growth. In high-end smart devices, the inability of heat dissipation overheats the displays that may pose a threat to the industry.
The industry is segmented based on applications and screen types. The touch screen display market is segmented into BFSI, healthcare, consumer electronics, telecommunication, educational automotive, and government sectors based on the applications. The solutions are majorly being deployed in Automated Teller Machines (ATMs), sports arenas, retail outlets, gas pumps, trade shows and exhibitions, medical equipment, parking terminals, and car wash centers. In the healthcare industry, touch displays are being integrated into medical devices as they offer high viewing precision and are lightweight with minimum tooling required, helping in providing enhanced care for the patients under examination. In addition, the consumer electronics industry is witnessing an incorporation of touch displays in vehicles, laptops, and personal computers, which are expected to contribute toward the growth of the touch screen display market.
North America touch screen display market is anticipated to show a steady growth owing to the presence of hi-tech companies and growing usage of smart products. The region is witnessing a high penetration of touch screen display market due to the increase in infiltration of tablets, mobile phones, and various gaming applications. In the U.S., a growing inclination toward robust touch screens has led to a high-end demand from applications in the industry verticals such as government and education.
The key players operating in the touch screen display market include 3M Company, Samsung, Fujitsu Ltd., Atmel Corporation, Freescale Gigabyte, Wintek Corporation, LG Display, Cypress Semiconductor Corporation, Panasonic Corporation, Synaptics Incorporated, and American Industrial Systems. With the rapidly growing use of smart devices over the years, numerous companies are investing in R&D to retain their place in the industry. Companies are continuously engaging in R&D to launch and design innovative products. Moreover, numerous OEMs are moving their base to developing economies owing to the cheap labor and accessibility of raw materials.
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