Smart Fitness Wear Market size has ballooned rapidly in recent years and will continue to expand over the forecast period 2021-2027. Growth of the market can be associated with increasing adoption among sports and fitness enthusiasts. Smart fitness wear products that can track the heart rate, workout time, distance covered, calories burned, and other parameters are in demand worldwide.
To meet the global demand for technologically advanced smart clothing, manufacturers are integrating new innovative features into their products. Increased focus of consumers over personal health and fitness and growing health concerns will continue to strengthen smart fitness wear industry outlook in the future.
The different types of smart fitness wear products include clothing, shoes, wearables and other devices. Among these, the smart wearables segment is expected to gain significant traction through 2027. Smart wearable devices with integrated sensors are gaining popularity for personal use during workout sessions as well as in healthcare applications for monitoring patient vitals. These products have enormous potential in other areas such as aerospace, military, and others.
Smart clothing is also garnering momentum across different sectors. In May 2021, the Canadian Space Agency had tested a smart shirt with integrated sensors that can monitor the health of astronauts in space. The shirt is capable of monitoring breathing rate, blood pressure, blood oxygen, and other biomarkers in real time.
In terms of the regional landscape, the North America smart fitness wear market is anticipated to register substantial revenue by the end of 2027. The regional revenue growth can be attributed to the increasing popularity of smart clothing products and a large tech-savvy consumer base. More and more consumers are utilizing smart fitness wearables in day-to-day activities including sports, home workouts, gyms sessions, and others. Considering the massive number of elderly individuals in North America, the adoption of smart fitness wearables for home care and remote monitoring purposes could increase in the future.
Interactive Wear AG, Intelligent Clothing Ltd., Athos, International Fashion Machines, and Schoeller Textiles AG are a few established players in the smart fitness wear market. These companies are continuous investing in research, development, and product innovation to bring novel products to the market.
A variety of smart clothing products with advanced health parameter monitoring capabilities are available in the market today. For instance, Athos’ second-skin shirts and shorts can measure the muscle performance of users during workouts via electromyography (EMG) and send detailed reports to an accompanying app.
The health and fitness landscape as change dramatically since the outbreak of the COVID-19 pandemic in 2020. With the closure of gyms and fitness clubs, a vast majority of consumers have adopted home workout routines. Many consumers have been experimenting with different products and devices that monitor fitness activity and parameters. Intelligent clothing solutions are also witnessing growing utilization for monitoring and tracking body vitals such as temperature, oxygen saturation, and breathing rate throughout the day.
Even after the pandemic, health and immunity will continue to be a major priority among consumers, fueling smart clothing adoption. Research and development efforts surrounding smart fitness wear technologies are expected to gather pace worldwide, augmenting smart fitness wear market expansion during 2021-2027.