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Rice Protein Market Size, Share and Industry Analysis Report by Form (Organic, Inorganic), Product (Isolates, Concentrates, Hydrolysates) and Application {Organic (Sports & Energy Nutrition, Bakery & Confectionary, Meat Analogues & Extenders, Dairy Alternatives), Inorganic (Food & Beverages, Pharmaceutical, Cosmetic, Animal Feed)}, Regional Outlook, Competitive Market Share & Forecast, 2017 – 2024

  • Report ID: GMI1980
  • Published Date: Jul 2017
  • Report Format: PDF

Industry Overview

Rice Protein Market size was over USD 60 million in 2016 and the industry expects to surpass 20 kilo tons by 2024. Positive outlook from sports nutrition, pharmaceutical and cosmetic industry should drive rice protein market size.  Increase in per-capita disposable income along with change in consumer preference towards healthy diet may fuel the product demand.

rice protein market outlook

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Increasing organic rice protein demand pertaining to various health benefits has led to rise in vegan market. Increasing vegan population across the globe which can be attributed to consumer behavior of seeking for cleaner and healthier food should drive the rice protein market share. Global vegan population crossed about 360 million in 2016. In the U.S., over 8 million people are actively vegan while about 23 million people are inclined towards vegetarian diet.

Vegans invariably have a health-conscious diet and vegetarian diet excludes meat, eggs, dairy products, and other animal derived products, which helps in controlling cholesterol and blood pressure level. Welfare and environmental subjects are also contributing to the bulging numbers turning away from food sourced animals.

Strong application scope in cosmetic industry should drive rice protein market. The product comprises high amount of glutamine and alanine, which strengthens skin cell hydration. Global cosmetics and skin care market is poised to surpass USD 250 billion in 2016, owing to increasing demand for natural ingredients. Natural ingredients accounts for over 65% in the overall cosmetic industry. High demand for natural or organic cosmetic products which reduces the risk of any possible side effects should enhance the product demand.

Substitutes including pea, soy, whey and canola which shows the same properties and benefits as that of rice protein. Low consumer awareness regarding the product along with high production cost and complex manufacturing process may pose challenge to the market growth.

Market, By Product

Inorganic rice protein isolates market should surpass USD 30 million in sales by 2024. Isolate contains over 90% of protein and are treated with enzymes. They have positive application scope in food & beverage industry as it offers delicious flavor with smooth taste. Rise in consumer consumption of healthy foods and drinks owing to significant growth in food & beverage industry may complement segment growth.

Organic rice protein concentrates may register gains at over 11% through 2024. It is used as replacement of other proteins in various food items as it does not hamper the taste, colour or texture of the food product. Superior characteristics such as hypoallergenic nature unlike that of other sources coupled with cost effectiveness may boost product demand.

Market, By Application

rice protein market by application

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Organic rice protein market should exceed USD 60 million by 2024. It is extensively used in various energy supplements and bakery items owing to its nutritional value and high functional properties. Rising confectionery, bakery and sports & energy drinks along with increase in gluten free, vegan and non-GMO products may propel industry growth.

Organic rice protein market from sports & energy nutrition applications may register growth at over 10% by the end of forecast timespan. The product helps enhances the metabolism of the body and keeps sugar level under control. Consumption of these product improves muscle mass, power and nutrition composition of human body, thereby stimulating product demand.

Meat analogues & extenders application may witness significant gains at over 12 % by 2024 on account of growth in vegan population. Shift in consumer preference towards vegan diet owing to its benefits of reducing the risk of high cholesterol, heart disease and obesity will have a positive impact on market growth.

Inorganic rice protein market size from food & beverage applications may surpass USD 25 million by the end of projected period. Rise in plant proteins demand owing to its cost effectiveness and increasing health and animal cruelty factors has led to industry growth.

Pharmaceutical applications may witness gains at over 6% through 2024. These products have wide range of applications in pharmaceutical industry as they have excellent amino acid profile with gluten free, non-GMO, lactose free and cholesterol free properties. These properties help in reducing risks of heart disease and obesity and helps in maintaining healthy blood pressure.

Market, By Region

Europe rice protein market size, driven by Germany, France and UK should witness gains at over 7%. Strong emphasis on healthier lifestyle along with increased demand of gluten and allergen free products should stimulate regional growth. Manufacturers comply with safety standards and focus on providing allergen and gluten free products.

China rice protein market should witness significant gains due to increase in demand for nutritional products. State Food and Drug Administration in China regulate the usage of various ingredients in food and beverage industries to ensure better food quality. Growing consumer awareness pertaining to healthy lifestyles and increasing R&D activities by manufacturers to develop new products will propel regional growth.

Brazil rice protein market should witness gains at over 9% by 2024. Increasing organic rice farming coupled with supportive government schemes for usage of organic products should boost product demand over the projected period.

Competitive Market Share

Global rice protein industry share is moderately consolidated. RiceBran Technologies, Nutrition Resource Inc., Axiom Foods Inc., AIDP Inc., Nutribiotic and North Coast Naturals are the prominent industry players. Key manufacturing players are investing in R&D activities to develop new products for promoting usage of organic and nutritious food items.

Industry Background

Rice protein is vegetarian food ingredient, derived from both white and brown rice. It is a type of plant protein that is an alternative to soy and whey-based additives. It is high in cysteine, sulfur-containing amino acids and methionine, making them ideal for pharmaceutical industries. Rise in demand of sports & energy nutrition supplements may fuel industry growth demand. Intake of these products reduces blood sugar level and helps in burning fat through thermic effect, thereby enabling fat loss. High youth population along with shift in trend to remain fit and growing consumer awareness for consumption of nutritious food products will positively influence product demand.

Rice protein market report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Tons and revenue in USD from 2016 to 2024, for the following segments:

By Product

  • Organic Rice Protein
    • Protein Isolates
    • Protein Concentrates
    • Protein Hydrolysate
  • Inorganic Rice Protein
    • Protein Isolates
    • Protein Concentrates
    • Protein Hydrolysate

By Application

  • Organic Rice Protein
    • Sports & Energy Nutrition
    • Bakery & Confectionery
    • Meat Analogues & Extenders
    • Dairy Alternatives
    • Others
  • Inorganic Rice Protein
    • Food & Beverages
    • Pharmaceutical
    • Cosmetic
    • Animal Feed

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Brazil
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The global rice protein industry size is likely to exceed 20 kilotons, in volume, up to 2024 owing to the rapid strides across the sports nutrition, pharmaceutical and cosmetic sectors.

Demand for inorganic rice protein isolates is expected to record close to USD 30 million in sales through 2024 due to higher application scope across the food & beverage sector to offer delicious flavor with a smooth taste.

The organic rice protein market share from sports & energy nutrition applications is estimated to strike a growth rate of over 10% up to 2024 owing to increasing consumption for improving the muscle mass, power, and nutrition composition of the human body.

The rice protein industry in Europe, led by Germany, France, and the U.K. is estimated to observe gains at over 7% through 2024 driven by the robust emphasis on healthier lifestyles and the escalating demand for gluten and allergen-free products.

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Premium Report Details

  • Base Year: 2016
  • Companies covered: 16
  • Tables & Figures: 300
  • Countries covered: 17
  • Pages: 250

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