Ready To Drink Shakes Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027
Report ID: GMI4186
Ready to drink shakes market shall witness healthy growth during the forecasted timeperiod owing to the growing popularity for convenient and ready to drink beverages. These products are widely consumed by amateurs, athletes and bodybuilders pertaining to their easy portability and ability to promote muscle growth. Increasing innovations in beverage manufacturing along with growing demand for liquid supplements shall foster the market growth.
Ready to drink shakes or RTD are packaged beverages which are sold in prepared form and are ready for consumption. These products are used as convenient breakfast drink and are often consumed after workout for muscle repair. They contain a combination of vitamins and minerals with varied flavors which provides proteins, complete nutrition and act as a suitable substitute for meal replacement.
Packaging plays a crucial role in protecting food and maintaining the purity of beverages. Increasing demand for reusable and efficient packaging systems is likely to drive the bottle packaging demand. Bottles offer light weight, reduce energy and costs required to ship products and protect the product from any external influence which is the key driving factor of the market. Bottles amounted over 45 percent of the global beverage packaging material in 2018 which shows huge opportunities for market growth. These products are gaining popularity owing to their reusability, shiny surface, high pressure resistance and effective barrier properties. Rising disposable incomes and increasing demand for sustainable packaging solutions is likely to drive the product demand.
Growing demand for environment friendly and light-weight packaging solutions shall foster tetra pack packaging market. Increasing consumer awareness towards about the downsides of plastic packaging has enabled manufacturers to develop innovative, high protection packaging solutions which is likely to fuel the product demand. These products are manufactured from recyclable materials such as paper board and polyethylene which increases their cost-effectiveness. Global paperboard consumption in Canada amounted over at 410 million metric tons in 2017 . Increasing government initiatives to support paper based packaging to reduce the enviornmental impact is likely to stimulate the product demand.
Increasing penetration of RTD shakes in supermarkets and growing demand for fresh and high quality products is likely to drive the market growth. Availability of a wide range of ready to drink shakes in supermarkets has made it easy for consumers to buy different varieties of beverages which is the key driving factor of the market. Consumers prefer supermarkets owing to a wide range of options available, cheap prices and selection facility. Supermarkets in the U.S. generated revenue of over USD 600 billion in 2017 which shows huge opportunities for market growth.
North America ready to drink shakes market size led by Canada and U.S. is expected to exhibit substantiate growth during the projected timespan owing to rising demand from sports & nutrition industry for liquid supplements & shakes in the region. Increasing number of healthier alternatives in protein shakes such as whey, pea and egg protein shake along with high preference for healthy supplements shall boost the product demand. The U.S. market for protein supplement ready to drink beverages valued over at above USD 1.2 billion in 2017 which shows ample opportunities for market growth. Changing food preferences along with rising consumer awareness towards a healthy lifestyle is likely to induce the regional growth.
Europe driven by France, Italy, UK, and Germany ready to drink shakes market size shall witness substantial growth in the forecasted timespan owing to increasing consumer inclination towards ready to drink shakes as meal replacements. Consumers are focused on spending their income towards light and healthy beverages to maintain overall health & wellness which is the major driving factor of the market. Revenue from juice, juice mixtures & smoothies amounted at over USD 4.5 billion in 2019. Increasing demand for vitamin & minerals enhanced shakes along with growing inclination towards a healthy diet is likely to stimulate the market growth.
Asia Pacific ready to drink shakes market demand led by China, India and Japan may exhibit significant growth during the forecasted timespan owing to the increasing health consciousness among consumers. Rising number of health fitness centres in the region are promoting the intake of RTD shakes pertaining to their high nutritional content. Number of fitness clubs in China amounted over 71,000 in 2018 which is likely to have a positive impact on the market growth. Rising health awareness and increase in per capita income has enhanced the purchasing power of consumers and which has shifted consumer preference towards nutritional beverages, thereby driving the product demand.
Global ready to drink shakes market share is fragmented as the market consist of several players. Companies like The Coca-Cola Company, Nestle, Campbell Soup Company and Kellogg Company are major players in this market.
Ready to Drink Shakes Market, By Packaging Type, 2014-2025 (Tons) (USD Million)
- Tetra Packs
Ready to Drink Shakes Market, By Distribution Channel, 2014-2025 (Tons) (USD Million)
- Supermarkets & Hypermarkets
- Convenience Stores
- Online stores
The above information is provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Abbott Laboratories
- Hormel Foods
- The Coca-Cola Company
- Campbell Soup Company (Wm. Bolthouse Farms Inc.)
- Kellogg Company
- KeHE Distributors LLC (Nature's Best Inc.)
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