Protein Bars Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI3976

Summary Methodology

Protein Bars Market size shall witness significant growth during the projected timespan pertaining to increasing consumer preference towards convenient ready to eat food products. These products are gaining popularity owing to rapid growth in health & fitness clubs and growing awareness towards a healthy lifestyle which is likely to drive the protein bars market growth.

Protein bars are nutritional supplements which provide vitamins, proteins and other nutrients. These products maintain muscle mass, boost immunity and contribute essential amino acids to the diet. They are available in a variety of flavors such as chocolate, vanilla, almond, oatmeal and offer a healthy balance of carbohydrates & fats which makes them an ideal choice for post workout recovery.  

Increasing prevalence of various health diseases such as obesity and diabetes has shifted consumer inclination towards healthy food consumption which has created opportunities for meal replacement bars market. These nutrition bars are designed to offer a low calorie meal and contain mixture of carbohydrates, vitamins and fats which are easily digestible and support weight loss. Protein & meal replacement supplement sales in the U.S. valued over USD 3 billion in 2017 which show favorable instances for market growth. Increasing focus towards health maintenance has enabled consumers to choose low calorie, fiber and protein rich food options which shall accelerate the protein bars industry demand.

Growing vegan trend and rising demand for organic ingredients in food and nutritional supplements is likely to boost plant based protein bars market growth. These bars are organic, gluten free and contain combination of several natural ingredients such as soy and pea which fulfils the deficiency of essential amino acids in the overall diet. Global plant based protein market accounted over at USD 10 billion in 2017 which shows significant opportunities for the market growth. These nutrition bars are low in calories, and high in protein which supports and contribute to healthy weight management further likely to stimulate the market growth.

Growing health consciousness along with change in lifestyle and dietary intake is likely to fuel energy bars product demand. These products are widely served in sports nutrition & fitness industry pertaining to their ability to provide quick energy during workout. Global sports nutrition market was valued over at USD 50 billion in 2018.These nutritional products provide suitable protein balance which is required for a healthy lifestyle. Rising disposable income has enhanced the purchasing power of consumers which in turn has boosted the demand for protein supplements, thereby driving the protein bars product demand.

North America protein bars market demand led by the U.S and Canada is likely to witness significant growth during the forecasted time period owing to the growing consumer focus towards health and fitness in the region. These nutritional products contain essential vitamins & minerals that help in treating various health diseases such as obesity and diabetes. Prevalence of obesity in the U.S. amounted to 32 percent of the total population in 2018 which is likely to boost the product demand. Increasing government initiatives and campaigns towards the importance of fitness and growing number of health & fitness centers shall propel the regional protein bars market growth.

Europe driven by France, Italy, UK, and Germany protein bars market size may witness substantial growth over the projected time period owing to the growing demand for healthy snacks and nutritional supplements in the region. The market value for health & wellness food products in western Europe was valued over at USD 150 billion in 2018 which may trigger the protein bars product demand. In addition, Germany health & fitness club market valued over at USD 5.5 billion in 2017 owing to the increasing health awareness and growing consumer spending on health & wellness in the region. Increasing demand for vitamins & proteins has urged manufacturers to develop low calorie and protein rich snacks which shall stimulate the protein bars regional growth.

Asia Pacific protein bars market demand led by China, India and Japan shall witness significant growth pertaining to the growing demand for plant based protein supplements in the region. Plant based protein such as soy and pea are rich in amino acids and provide superior nutritional benefits to health which is the key driving factor of the market. Soybean production in Indonesia amounted to over 965 thousand tons in 2016 owing to the increasing demand for soy protein in various nutritional supplements. Furthermore, healthy foods market in Japan amounted over at USD 7 billion in 2017 owing to the rising health consciousness among consumers and growing awareness towards nutritional facts of plant based protein supplements which is likely to fuel the protein bars product demand.

Global protein bars market share is fragmented as market consist of several players. Companies such as General Mills, The Kellogg Company, Caveman Foods and Clif Bar & Company are key players in the market.

Protein Bars Market, By Product Type, 2014-2025 (Tons) (USD Million)

  • Energy protein bars
  • Meal replacement bars
  • Women protein bars
  • Low-Carb protein bars
  • Others

Protein Bars Market, By Category, 2014-2025 (Tons) (USD Million)

  • Plant protein
  • Animal protein

Protein Bars Market, By Protein Content, 2014-2025 (Tons) (USD Million)

  • Low protein (0-15 gm)
  • Medium protein (16 gm – 25 gm)
  • High protein (Above 25 gm)

Protein Bars Market, By Distribution Channel, 2014-2025 (Tons) (USD Million)

  • Online stores
  • Supermarkets
  • Convenience stores
  • Drug stores
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Malaysia
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Company Profiles:

  • Hormel Foods
  • Mars
  • Caveman Foods
  • Clif Bar & Company
  • The Nature's Bounty
  • Abbott Nutrition Manufacturing
  • Atkins Nutritionals
  • Quest Nutrition

What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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