Platform as a Service (PaaS) Market Size, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI4202
Platform as a Service Market size is expected to grow rapidly over the forecast period due to the rapid adoption of cloud-based services and IoT technology among SMEs. The growing demand among enterprises for quicker and easier web, business, and application development across multiple platforms is contributing to market growth. The increasing need to support geographically distributed development teams in large enterprises is propelling market growth.
The rising needs of IT solutions such as agility, scalability, Pay-per-use based pricing, and reduced cost & time is driving the Platform as a Service market growth. Additionally, PaaS also caters to the growing demand for affordable and sophisticated analytic tools, business intelligence, and development software. PaaS development tools help SMEs and startups with pre-coded application components built into the platform such as directory services, workflow, search, and security.
Application PaaS in the application segment is estimated to grow at a significant CAGR over the forecast timeline due to the increasing capital investments in the application development for web, enterprises, and mobile. Additionally, it enhances resource sharing across several projects, facilitating higher employee productivity in enterprises. Application Platform as a Service reduces the time-to-market by condensing the project duration by more than half and improving operational efficiency. The rising need to support the enterprise level of applications & related projects, which include technical support, data security, access to external services, and disaster recovery is proliferating the Application Platform as a Service market.
North America held a major share in the Platform as a Service market in 2018 and is anticipated to maintain the dominant share over the forecast timeline. The market growth is attributed to the presence of prominent market players in the region. Additionally, the enterprises present in the region are highly digitized and are increasingly using cloud-based services. The government in the region is investing heavily in the cloud and other infrastructure to support the growth of the PaaS market.
Asia Pacific is growing at a significant CAGR over the forecast timeline due to the rapid growth of IT infrastructure and the high development rate of the corporate sector across countries such as Japan, the Philippines, India, and China. The supportive government investments to propel the IT sector and the increasing digitization across various sectors in the region are contributing to the regional market growth. The regional Platform as a Service market is expected to gain traction due to its cost-effective pricing, scalability, agility, support, and operational efficiency. The presence of a large number of SMEs across various sectors in the region is anticipated to adopt PaaS due to the absence of properly owned infrastructure and lack of skilled coders & other employees.
Players in the SaaS market are acquiring capital-efficient startups and collaborating with prominent cloud service providers to enter the Platform as a Service market. For instance, in December 2018, HubSpot partnered with AWS for three years to help the startups grow better. HubSpot is anticipated to leverage AWS services to expand its platform and offer added benefits to members of the Connect and HubSpot for Startups programs. Additionally, some SaaS market players are launching definitive Platform as a Service strategies and innovative business models to disrupt the PaaS market. For instance, Salesforce is focusing on apps and platform applications, which will integrate social, mobile, and big data, in addition to machine learning, AI, and predictive intelligence. It helps PaaS run on Force.com and Heroku.
The prominent Platform as a Service market players are focusing on strategic alliances such as mergers, acquisitions, and collaborations to enhance their PaaS capabilities in several end-use applications such as gaming, healthcare, and BFSI. For instance, in January 2018, Microsoft acquired PlayFab, the cross-platform gaming tool vendor. This acquisition will strengthen Microsoft’s offerings in Platform as a Service and tools for cloud gaming development.
Prominent players operating in the Platform as a Service market are Amazon Web Services, Inc., Apprenda (Atos SE), Cloud Foundry, Inc., CloudBees, Inc., Google LLC (Alphabet Inc.), Heroku (Salesforce.com), IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, and TIBCO Software Inc.
Platform as a Service (PaaS) Market, By Solutions, 2014-2025 (USD Million)
- Business Application Platforms
- RAW Computing Platforms
- Social Application Platforms
- Web Application Platforms
Platform as a Service Market, By Enterprise Size, 2014-2025 (USD Million)
- Small and Medium Enterprises (SMEs)
- Large Enterprises
PaaS Market, By Deployment Model, 2014-2025 (USD Million)
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Application, 2014-2025 (USD Million)
- Application Development and Management PaaS (ADM PaaS)
- Business Process Management PaaS (BPM PaaS)
- Application PaaS (APaaS)
- Integration PaaS (IPaaS)
- Other PaaS
By End Use, 2014-2025 (USD Million)
- Government & Public Sector
- IT & Telecom
- Logistics & Transportation
- Media, Gaming, & Entertainment
- Travel & Hospitality
The above information has been provided for the following regions and countries:
- North America
- South Korea
- Latin America
- South Africa
- Amazon Web Services, Inc.
- Apprenda (Atos SE)
- Cloud Foundry, Inc.
- CloudBees, Inc.
- Google LLC (Alphabet Inc.)
- Heroku (Salesforce.com)
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- TIBCO Software Inc.
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