Personal Hygiene Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Spain, Italy, Japan, China, India, Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE), Application Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI4607

Summary Methodology

Personal Hygiene Market size is projected to experience significant growth from 2020 to 2026. Personal hygiene is a preventive health measure that protects an individual from infection or illness. Personal hygiene can be maintained by washing hands, bathing regularly, cutting nails, brushing teeth often, etc. Maintaining a good standard of personal hygiene can help in keeping illnesses, infections and bad odors away.

Global Personal Hygiene Market

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Increasing disposable income along with rising healthcare expenditure on personal hygiene will pose to be a major factor driving personal hygiene market growth. As per the National Health Expenditure Accounts (NHEA), there was around 4.6% rise in U.S. health care spending in 2018. Also, increasing awareness among individuals in developed regions for enhancing health and quality of daily lives is anticipated to drive the demand for personal hygiene products. Furthermore, rising consumption of products such as sanitary pads, wipes, among others will subsequently drive the demand for personal hygiene products over the coming years.

Growing demand for personal hygiene products will further boost the personal hygiene market growth over the forecast period. However, lack of awareness about women health in under-developed countries may hamper the industry growth over the upcoming years.

Based on product, the market is segmented into feminine hygiene products, incontinence garments, disinfectants, hand sanitizers, surgical masks, gloves, surgical caps, antimicrobial wipes, and others. Amongst them, feminine hygiene segment will witness substantial growth during the forecast period. Factors such as increasing awareness regarding female health hygiene and the development of low-cost feminine hygiene products are expected to foster the demand for feminine hygiene products. Thus, growing hygiene concerns and will augment the segmental growth.

Based on usability, the market is bifurcated into disposable and reusable. Amongst them, the disposable segment is anticipated to hold a substantial revenue share. Disposable personal hygiene products such as disposable menstrual products are chemical-free, easy to use and carry. Moreover, these type of products help in preventing infection and skin rashes that drives the adoption of disposable personal hygiene products.

Based on distribution channel, the market is segmented into hospital pharmacies, hypermarket & supermarket, online pharmacies, retail pharmacies, and others. Among them, online pharmacies will witness lucrative growth opportunities in the upcoming years. Online pharmacies provide a wide range of products accessible to consumers across the globe. The growing number of online pharmacies coupled with increasing accessibility of products will drive the segmental growth over the forecast period.

Asia Pacific personal hygiene market is anticipated to show momentous growth during the forecast years. The rising technological advancements in countries such as China and India will drive the demand for personal hygiene products. Also, increasing population base and rising disposable income will further drive the market growth. Growing availability of affordable personal care products will further drives the market growth.

Some of the key players operating in personal hygiene market are P&G, Colgate-Palmolive Company, Syndy Pharma, 3M, ANSELL, B. Braun Melsungen, Beyaz Cosmetic, HARTMANN, Kimberly-Clark Corporation, and Reckitt Benckiser Group among others. These players are undertaking various activities in order to gain more market share. Companies are also focused on expanding their services in developing region such as Middle East, Asia Pacific, and Africa to cater to the growing needs of the emerging economies.

Personal Hygiene Market, By Product Type, 2015-2026 (USD Million)

  • Feminine hygiene products
    • Sanitary napkins
    • Tampons
    • Others
  • Incontinence garments
    • Adult diaper
    • Protective underwear
    • Cloth adult diaper
    • Others
  • Disinfectants
  • Hand sanitizers
  • Surgical masks
  • Gloves
  • Surgical caps
  • Antimicrobial wipes
  • Others

By Usability, 2015-2026 (USD Million)

  • Disposable
  • Reusable

By Distribution Channel, 2015-2026 (USD Million)

  • Hospital pharmacies
  • Hypermarket & supermarket
  • Online pharmacies
  • Retail pharmacies
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
  • Latin America
    • Mexico
    • Brazil
    • Argentina
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE


What Information does this report contain?

Historical data coverage: 2013 to 2015; Growth Projections: 2016 to 2026.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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