Organic Rice Protein Market Size, Regional Outlook, Application Growth Potential, COVID-19 Impact Analysis, Competitive Market Growth & Forecast, 2021 – 2027
Report ID: GMI756
Organic Rice Protein Market size will see notable proceeds from 2021 to 2027 on account of the surge in the number of diet-conscious individuals and the incessant need for functional protein properties across the food & beverage sector. The increasing focus on product safety in medical applications, the higher prevalence of allergies along with the increasing penetration in the fructose arena are some of the major factors driving the organic rice protein industry share.
Increasing consumption of bakery, confectionery, and beverage items as well as the robust presence of favorable product label directives will further enhance the organic rice protein market growth.
Demand for rice protein concentrates is set to record considerable expansion owing to higher adoption in replacing food proteins while keeping the taste, texture, and color intact. Growing preference in the Latin American region and increasing utility as a raw material for fish nutrition on account of its high lipid and protein content will act as significant contributors to the industry share in the coming years.
In terms of application, the sports & energy nutrition vertical will see a higher preference for organic rice proteins with the growing intake of healthy and nutritional drinks by athletes. The growing household incomes along with the rising acceptance of various diets and nutrition will add to the product demand spurt through 2027.
Dairy alternatives are likely to emerge as a significant application boosting the industry outlook due to the expanding vegan population across the globe. Growing adoption to meet the lactose intolerant needs of consumers will additionally stimulate organic rice protein market expansion.
Based on products, organic rice protein isolates will add a considerable value to the overall market forecast. They are treated with enzymes to be used in smoothies and health drinks. Increasing inclination towards healthy lifestyle will fuel the segment growth.
On basis of regional dynamics, North America organic rice protein industry will attain substantial traction owing to the widespread application as an ingredient in baby food as well as gluten-free products. The rising geriatric population and inclining animal welfare awareness in the region will further add to the regional adoption.
In terms of regional landscape, Europe will witness substantial presence with the shifting inclination towards healthy diets, gluten intolerance and allergy-free food & beverages, and higher intake of nutritional supplements.
The organic rice protein industry is competitive and is consolidated by the presence of major participants, such as Golden Grain Group Ltd., Axiom Foods, RiceBran Technologies, Shaanxi, and AIDP.
These providers of organic rice proteins are consistently coming up with novel product launches, as well as actively incorporating inorganic strategies, including partnerships, capacity expansions, mergers, and acquisitions in a bid to increase their global footprint.
For instance, in October 2020, Milk Specialties Global introduced a brown rice protein, PROriz, in both organic and conventional formats. The low-grit and neutral-tasting novelty, which is sourced and manufactured in the U.S., finds extensive use in ready-to-mix protein shakes.
Likewise, in October 2019, American International Chemical (AIC), collaborated with China-based Panjin Hetian Food Co., Ltd, to emerge as the North American distributor of the latter’s manufactured products, including organic rice and brown rice proteins.
Impact of COVID-19 on organic rice protein market trends
The current COVID-19 pandemic drew tremendous impacts on the global economic landscape as it hindered the operations of numerous industries across the world given the burden of the varying degrees of lockdown as well as the containment directives. These mandated regulations caused the shutting down of thousands of non-essential businesses and facilities while posing adverse consequences on their operations and sales.
However, the growing emphasis of consumers towards maintaining healthy lifestyles and adopting nutritious diets amidst the pandemic has proved to be a big booster to the organic rice protein industry. Several diet regimes laid out by numerous governing and non-governing bodies have stressed the importance of brown rice proteins for better well-being in the present crisis.
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