Organic Oral Care Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI2166
Organic Oral Care Market size is expected to surge in demand owing to increase in rate of early childhood tooth decay. Development of cavities in babies and children as tooth decay, can be caused by numerous factors ranging from presence of bacteria to the regular intake of sugary food products. Improper tooth care after eating and not following primary oral care practices are the main reasons for early childhood tooth decay. Rising number of childhood tooth extractions incidences has forced parents to favor new and advanced organic products, which in turn significantly benefit in the growth of the organic oral care market over the forecasted period.
Health is the important aspect of human life. As a valuable treasure of our own, being healthy provides us energy to complete out daily activities. To be healthy, one must take care of his own body by several daily treatments. Among all the body parts, teeth are the most important parts. Therefore, efforts must be made to take care of teeth by consuming supplementary products or regularly visiting dentist to have various dental related treatments.
Organic products are increasingly gaining the industry demand on a global scale due to rise in public awareness about health and safety, consumer cognizance concerning hazards of synthetic chemicals and go green consciousness. Various health diseases related with the application of synthetic products due to the presences of harmful chemicals including parabens, petroleum based chemicals, phthalates and aluminum salts. Therefore, consumers prefer more of these products which are environmental friendly and nontoxic in nature. So, rising health awareness among would continue to drive momentous growth of the organic oral care market during the forecasted period. However, high cost of organic oral care products is limiting the widespread acceptance. Also, lack of effective reimbursement policies for dental care in most of the countries worldwide is restricting the overall growth of the industry.
Organic oral care market is classified on the basis of products into dental preparation, tooth cleaners & denture products, breathe control products and floss, toothbrushes and mouthwash & breath fresheners. Increasing customer focus on health worldwide lead to the enhancement of organic oral care market beyond toothpaste and tooth brush. Implants, whitening, veneers and orthodontics are some of the major groundbreaking development in global organic oral care market. Toothbrush segment is observing innovative products including soft and hard specialty brushes. Toothpaste segment is a sub segment of the toothbrush division based on whitening, fluoridated and sensitivity. One of the fastest growing segment of the industry is dental implants which is used to fix or remove denture.
North America dominates the organic oral care market due to growing number of patients in the region. Increased awareness regarding organic products and growing expenditure on healthcare coupled with ease in availability and high promotional activities are fueling the regional industry. Entry of new multinationals in the region is also propelling the growth in the industry share.
Europe is expected to witness a boom in demand owning to a rise in elderly population and increased need for advanced dental treatments. Rising government spending in the industry is also backing the market growth in the region. Presences of advantageous reimbursement policies is booming trend is propelling the demand of the service.
Asia Pacific is anticipated to register a significant growth in demand owing to rise in various dental diseases coupled with continuous advancement in technology. Rise in globalization and disposable incomes has resulted in increased spending on oral healthcare. Growth in medical tourism in several countries including India, Chain and South Korea is immensely contributing to the industry growth.
With increase in consumer scrutiny for function and credibility of products, global players are more focusing towards latest technological enhancements and product development practices. Most of the key players are putting efforts to expand their product portfolio, which in turn is also indulging them to high pricing pressure.
Global organic oral care market is highly concentrated owing to the presence of few industry players which owe a substantial share in the overall industry. Some of the key industry players include Colgate-Palmolive, Church & Dwight, P&G (Procter & Gamble), Church & Dwight, Unilever and Pigeon. Other prominent players are Henkel, Anchor Group, Danaher, Dr. Fresh, Amway, Dabur, Patanjali, Himalaya, Sunstar, Supersmile, Chicco, Ivoclar Vivadent, Oral-B Laboratories, 3M-ESPE, Jordan AS, GO SMiLE, Chattem, KAO, Koninklijke Philips, LG, Global Gillette and GlaxoSmithKline.
In 2017, High Ridge Brands, which backed by Dubilier & Rice and Clayton, acquired California based Dr. Fresh, a provide for advance oral care products. This strategy will extend company’s portfolio beyond its usual personal cleaning and hair care brands to attract customers more towards it new oral care category.
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