Organic Hair Care Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI2165
Organic Hair Care Market size is expected to witness a surge in demand owing to rising usage of natural constituents based products as they are healthy for hair. Increasing demand for sulphate free products is predicted to propel industry growth. Upsurge in personal care and beauty industry is also one of the key factor to support the product demand. Rapid boom in e-commerce sector in another reason which will drive the industry growth over the forecast period.
Rising awareness regarding benefits of healthy hair among customers will generate revenue from 2017 to 2024. Consumers are switching to organic products over chemical based products due to their refreshing properties and post use benefits. Practice of using botanical ingredients among other various trends is adopted by several manufacturers.
Transformation in fast moving lifestyle and spending capacity is changing viewpoints towards natural ingredients based products. Moreover, the word organic is itself driving the sales of these products in consumers. However, these products are relatively expensive as compared to synthetic or chemical based products due to its high producing costs coupled with extraction of organic oils which in turn will slow down the industry demand.
Organic hair care market products are produced using various natural ingredients including neem, eclipta prostrata, coconut oil, aloevera, gandhak, honey, extra virgin oil, vegetable glycerine and castor seed oil owing to their characteristics which nourishes the scalp with no side effects. Among these, neem, elipta prostrate and coconut oil are widely used in making shampoo and hair oil due to the cool mint essence and their outstanding properties removing dandruff & itching from the scalp.
Based on product type, organic hair care market size is segmented into oils & serums, shampoos & conditioners and styling. Among these shampoos & conditioner is holding a major revenue share due to their daily consumption. Styling products is likely to drive the industry over the estimated years owing to increasing trends among the youth regarding styling.
Based on hair type, organic hair care market share is categorized into normal, dry and oily hair. Several manufacturers are offering their products covering all the three types to increase their revenue share and rising requirements of customers. In addition, the business can be segregated on the basis of its distribution channels into hypermarket, retail stores, medical stores, direct sales and e-commerce. Supermarket/hypermarket is the leading segment while e-commerce is anticipated to lead the market over the forecasted period.
North America organic hair care market is leading and is expected to grow at significant growth rate over the forecasted period. This can be credited to increasing costumer awareness regarding natural ingredients based product. Rising seasonal and climate change affecting the hair growth is another key driver propelling the organic hair care market.
Increase in demand for high grade and superior products is driving the European organic health care market size from 2017 to 2024. Various manufacturers are investing heavily on R7D to meet the government safety standards on eco-friendly products coupled with water safety issues which have led them to innovation and production of dry shampoos.
Asia Pacific is the fastest growing organic hair care market and will witness a high CAGR over the forecast years. Changing customer preferences, lifestyle and multiple distribution channel is one of the major reason to flourish the industry growth. Increasing population and purchasing power have noticed a high demand for these products. Various manufacturers are launching new products to capitalize the industry share by attracting the growing young population of this emerging countries. This region is expected to impel due to increasing loyal customers base coupled with introduction of innovative products within ayurvedic and natural area.
Organic hair care market is moderately fragmented in nature with presence of large and small vendors including Kao, Avalon, The Colgate-Palmolive, Bentley labs, Lakhme cosmetics and The Body Shop. Some other prominent market players are Patanjali, Aveda, Bio Veda Action Research, Onesta, Giovanni Cosmetics, Suave, Ammway and Dabur.
Manufacturers are focussing on mergers & acquisition and new product development with rising competition in the business. For instance, in 2016, L’Oreal launched wide range of new products under Garnier Ultra Blends with growing popularity of ayurvedic products.
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