Oral Care Market Size, COVID-19 Impact Analysis, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027
Report ID: GMI1849
Oral Care Market size will witness considerable growth from 2021-2027 on account of the rising awareness regarding dental hygiene along with the surging instances of oral diseases, including periodontal diseases, dental cavities, and caries worldwide. The WHO (World Health Organization) has estimated that around 3.5 billion people are affected by oral diseases and about 530 million children report dental caries of primary teeth. The increase in the number of dental dispensaries across clinical facilities will also add to shaping the market growth curve.
In terms of products, the market can be divided across mouthwashes/rinses, toothbrushes, denture products, toothpastes, and dental accessories. Among these, the demand for toothpastes will expand significantly driven by benefits such as abundant availability in diverse options. Availability of toothpastes in various forms, colors and tastes will further stimulate the market expansion.
Consumer stores will contribute to a significant industry revenue led by the ease of access to the oral health products in these distribution channels.
Based on regional dynamics, U.S. is likely to emerge as a prominent shareholder of the market with the increasing expenditure and higher prevalence of dental diseases in the region. According to the U.S. Centers for Disease Control and Prevention, the country spends about $124 billion on dental care costs each year. The growing adoption of technologically advanced products will further complement the regional expansion.
India oral care market will gain substantial traction with the expanding geriatric population and the growing oral health conditions mainly among the children and adults in the region. The WHO reported that oral cancer is one of the top three common cancers across some of the APAC countries. The rise in the number of government and non-government initiatives will also favor the market value. For instance, the Ministry of Health and Family Welfare, Government of India envisaged the NOHP (National Oral Health Program) to offer affordable, accessible as well as equitable oral health care delivery in the country.
The market is characterized by the presence of leading participants, which include Koninklijke Philips N.V., Church & Dwight, High Ridge Brands (Perrigo Company plc), and GlaxoSmithKline.
These solution providers of oral health are constantly focusing on inorganic as well as partnership-oriented strategies, including mergers, partnerships, acquisitions, and new product developments to accelerate their offerings whilst amplifying revenue sales.
For instance, in April 2019, Unilever entered an agreement to acquire Fluocaril and Parogencyl, the two renowned toothpaste brands from Procter & Gamble. This partnership helped the firm to lead the oral care arena in the French pharmacy channel and reinforce its position as a consumer goods frontrunner in Spain.
In another instance, in March 2021, Colgate-Palmolive launched a new category in its oral care portfolio, through CO. by Colgate, its oral beauty collection to offer users an enhanced brushing experience.
Impact of COVID-19 on oral care market outlook
The COVID-19 pandemic, which contributed to the global economic turmoil, created numerous roadblocks for several businesses across the world. The nationwide lockdowns and containment policies put to life by various governments resulted in supply chain disruptions and trade impositions. Its effect was also felt on the oral health sector with the regulation of the social distancing norms.
The alarming spike and the stringency of the COVID?19 acute infections together with the associated therapeutic measures have potentially donated to negative outcomes for the industry. This can be mainly ascribed to the influx of opportunistic fungal infections, ulcerations, and gingivitis resulting from the impairment of the immune systems and susceptible oral mucosa. The shuttering of dispensaries and dental clinics also gave rise to at-home oral health remedies.
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