Marketing Automation Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, Netherlands, China, India, Japan, Australia & New Zealand (ANZ), South Korea, Southeast Asia, Brazil, Mexico, Argentina, Colombia, South Africa, UAE, Saudi Arabia, Israel) Industrial Analysis Report, Growth Potential, 2020 - 2026
Report ID: GMI4675
Marketing Automation Market size is anticipated to witness exponential gains during the forecast period. Marketing automation is a process that enables enterprises to automate their marketing activities. The major benefits that marketing automation brings to the enterprises include time & cost effectiveness, scalability, and concrete measures of success. Using marketing automation software, one employee can generate multiple leads by setting up marketing campaigns based on certain criteria.
Marketing companies can capture significant number of leads but majority of them fail to qualify into sales. With the help of marketing automation, enterprises receive impartial & direct feedback from prospect clients. The feedback is used to incorporate changes, which lead to a higher client penetration.
On the basis of component, the marketing automation market is segmented into solutions and services. Services can further be segmented into consulting, maintenance, and system integration. Marketing automation software assists enterprises by formulating strategies for the success of marketing campaigns. In a continuously evolving technological landscape and increasing competitiveness, the success of every marketing campaign is paramount to ensure profitability and robust market presence. With the help of marketing automation, enterprises can forecast the performance of future campaigns on the basis of already available data by using ML & AI.
Based on deployment, the market is segmented into on-premise and cloud model. Using cloud model, various enterprises are automating time-consuming tasks by providing tools, such as analytics, client management, and social media management, on a basic subscription level. For instance, in July 2019, Salesforce, a cloud-based enterprise, launched Einstein Analytics, which gives insights about millions of CRM users, accelerating the sales and improving the consumer service.
On the basis of organization size, the marketing automation market is segmented into large enterprises and Small & Medium Enterprises (SMEs). SMEs are able to utilize & incorporate market automation in their businesses due to the reduction in overall cost. Large enterprises are using market automation to generate insights from the tremendous amount of data generation in industries. For instance, ZURB, a product design company implemented & automated welcome emails, which led to the increment of click through rates in a significant manner.
Based on industry, marketing automation is segmented into BFSI, IT & telecommunication, retail, travel & hospitality, healthcare & life sciences, and media & entertainment. Various media enterprises use market automation to increase their client retention. For instance, various media enterprises send a series of emails to every new subscriber using market automation. Emails range from a simple welcome email to a suggestion list of new shows that a subscriber might like based on his/her previous preferences.
North America dominated the global marketing automation market and is expected to continue its dominance over the forecast period. This can be attributed to the shift from the conventional marketing approach to a strategic marketing strategy using marketing automation technology. The market in Asia pacific region is expected to grow at the highest rate during the forecast period owing to the growing smartphone penetration in countries including India and China.
The leading companies in the marketing automation market are constantly diversifying in terms of the solutions that they provide to the enterprises. For instance, in October 2018, Marketo, a leading company in marketing engagement was acquired by Adobe. The customers of Adobe’s Experience Cloud can now leverage the services of lead engagement to elevate their ROI. The key players in the market are HubSpot, Inc., Adobe, Oracle Corporation, Salesforce.com, inc., ActiveCampaign, Acoustic, L.P., SAS Institute, Act-On Software, Inc., Sendinblue, GetResponse, Ontraport, SimplyCast, MarketXpander Services Private Limited, Infusion Software, Inc., and NetResults Corporation.
Market by Component, 2015 - 2026 (USD Million)
- System integration
Market by Deployment, 2015 - 2026 (USD Million)
Market by Organization Size, 2015 - 2026 (USD Million)
- Large enterprises
Market by End User, 2015 - 2026 (USD Million)
- IT & telecommunication
- Travel & hospitality
- Healthcare & life sciences
- Media & entertainment
The above information has been provided for the following regions and countries:
- North America
- Australia & New Zealand (ANZ)
- South Korea
- Southeast Asia
- Latin America
- South Africa
- Saudi Arabia
- Act-On Software, Inc.
- Acoustic, L.P.
- HubSpot, Inc.
- Infusion Software, Inc
- MarketXpander Services Private Limited
- NetResults Corporation
- Oracle Corporation
- Salesforce.com, inc.
- SAS Institute
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