Liquid Prenatal Vitamin Ingredients Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Japan, China, India, Brazil, Mexico, South Africa, Saudi Arabia), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025
Report ID: GMI3798
Liquid Prenatal Vitamin Ingredients Market size may show significant growth over the projected timespan owing to the growing health concerns among women during pregnancy. Lack of essential vitamins and minerals in routine food along with increasing awareness among consumers towards a balanced diet for optimum development of the child has increased the demand for prenatal vitamins supplements which is likely to accelerate the market growth.
Liquid prenatal vitamin ingredients are a form of supplements which contain essential vitamins and minerals required during pregnancy. These supplements primarily contain more folic acid, calcium and iron to support baby’s development, growth and prevent serious abnormalities of brain and spinal cord.
Liquid based vitamin supplements enhance body metabolism and reduces the risk of any lifestyle disorders. Prenatal vitamins are largely consumed by women in liquid form owing to their ease of digestibility as compared to capsule and solid tablets. Global prenatal vitamin market was valued over at USD 319.6 million in 2016 indicates significant demand for the product from end-users. Unlike tablets and pills, liquid prenatal vitamins are fully absorbed by the body, support healthy immune and nervous system as well as help enhance bone health. Rising incidences of chromosome abnormality has shifted consumer inclination towards dietary supplements which may have positive impact on the market growth.
Increasing importance of vitamin, A, B and D present in prenatal supplements owing to their ability to reduce tiredness, fatigue and help support healthy bones development is likely to boost the liquid prenatal vitamins ingredients market demand. Rising consumer awareness related to these vitamins to maintain the health of cells and boost the energy levels is projected to have positive impact on market growth. Increasing cases of deficiency of vitamins and minerals among pregnant women along with rising preference of doctors to prescribe liquid consumption pertaining to its ease of digestion may foster the market growth.
Folic acid owing to its capability to protect unborn children against serious birth defects is extensively utilized in prenatal supplements. The liquid prenatal vitamins ingredients help the body to produce new red blood cells which are required for the optimum development of the baby. Lack of folic acid in the diet can reduce the concentration of RBC’s in blood and may lead to folate deficiency anemia. Prevalence of anemia among pregnant women in Indonesia accounted over 42% of the total population indicates rising demand for the product. Liquid prenatal vitamins reduce the risk of neural tube defects and prevent underdevelopment of brain which may boost the liquid prenatal vitamin ingredients market growth.
North America, driven by Canada and the U.S. liquid prenatal vitamin ingredients market demand should witness favorable growth in the projected timespan pertaining to the rising demand for liquid supplements by working women in the region. In 2018, the value of North American prenatal vitamin supplement market was valued over USD 200 million. Furthermore, these products are gaining popularity owing to the improved sales channels which has increased its penetration among consumers. High per capita income of the population along with increasing trend of online platforms for the marketing of prenatal supplements may induce regional growth.
Europe driven by France, Italy, UK, and Germany liquid prenatal vitamin ingredients market size may witness significant growth pertaining to the rising concern towards health and development of the baby as well as mother. Liquid prenatal vitamins ingredients have a faster adoption rate and are easy to swallow as compared to solid tablets and pills. Rising birth rate in France which accounted for over189 per 100 women in 2017 indicates significant opportunities for the market to grow. Substantial rise in healthcare facilities along with improvement in accessibility of prenatal supplements for consumers is likely to stimulate the liquid prenatal vitamins ingredients market growth.
Asia Pacific liquid prenatal vitamin ingredients market demand led by China, India and Japan may witness substantial growth during the forecasted timeframe pertaining to the high birth rate in the region. In 2018, over 17 million babies were born in China indicates high growth potential for the liquid prenatal vitamins ingredients market. In 2016, the Chinese government abolished its one child policy, amid growing concerns over an aging population and dropping birth rates which is projected to have positive impact on the market growth. Consumption of liquid prenatal vitamins manages the nutrient value during pregnancy and optimizes the chances of producing a healthy baby. Increasing rate of doctors recommending liquid prenatal vitamin supplements to expecting mothers owing to their faster absorption rate and issues related with swallowing tablets and pills is likely to drive the regional growth.
Global liquid prenatal vitamin ingredients market share is fragmented as market consist of large number of market players operating in regional as well as global market. Companies like Country Life, Garden of Life, Church & Dwight, Rainbow Light, Biotics Research Corporation, Metagenics and Twinlab are major players operating in the industry.
Liquid Prenatal Vitamin Ingredients Market, By Distribution Channel, 2014-2025 (USD Million)
- Online stores
- Drug stores
The above information is provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Garden of Life Inc.
- Church & Dwight Co. Inc.
- Country Life LLC
- Rainbow Light Nutritional Systems Inc.
- Biotics Research Corporation
- New Chapter, Inc.
- Twinlab Corporation
- Abbott Nutrition
- Matsun Nutrition.
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