Infant Nutrition Market Size, COVID-19 Impact Analysis, Regional Outlook, Application Growth Potential, Competitive Market Growth & Forecast, 2021 – 2027
Report ID: GMI1651
Infant Nutrition Market, one of the most important and fast-emerging verticals within the global food & nutrition space, is expected to derive substantial profits during the forecast period 2021-2027. Growth of the market can be linked with the rise in working mother population globally. Studies have highlighted that stress is among the most common problems faced by working women which often leads to low milk production. These factors have promoted the adoption of convenience-oriented lifestyles, making baby foods and infant formula more desirable. Increased consumer spending on high-quality organic products is being witnessed worldwide, which will prove to be a key factor in influencing future trends in the industry.
According to the U.S. CDC, optimum nutrition during the first couple of years after birth are vital for healthy growth and development of babies. In some instances, mothers may be unable to produce breastmilk or may not be able to breastfeed due to certain reasons. In such cases, infant nutrition serves as a substitute for breastmilk. Numerous government and public health organizations such as the WHO, U.S. FDA, and U.S. CDC are involved in regulating the formulation of infant nutrition products to ensure the highest possible quality and safety.
In terms of the product landscape, market is bifurcated into baby food and infant formula. Baby foods include dried food, prepared food, and others, while infant formula segment includes infant milk formula, follow on milk formula, growing up milk formula, and specialty baby formula. Among these, the infant milk formula segment is projected to experience strong demand through 2027. Infant milk formula serves as an optimal substitute for breastmilk which is crucial for a child’s health, especially during the first six months after birth.
Based on the distribution channel, the infant nutrition market segments include supermarkets, specialty stores, pharmacy stores, online stores, and others. While supermarkets and specialty stores have dominated the industry for years, product sales through online platforms have increased considerably in recent years, especially during the recent COVID-19 pandemic. The online shopping trend will continue to gain popularity in the coming years and the market players are adopting new strategies to deliver their products through online channels. In March 2021, for example, Else Nutrition Holdings, Inc., a plant-based infant nutrition company, launched its own Amazon Brand Store on Amazon.com following a surge in online demand for its products.
Europe is anticipated to be a key revenue ground for the market over 2021-2027. The region has showcased a tremendous rise in the working women population over the years. As per the U.K. Office for National Statistics, three-fourth of the female population with dependent children participated in the labor force during 2019. These numbers are poised to further rise in the coming years, presenting favorable opportunities for the regional infant nutrition brands. However, manufacturers will need to keep up with the evolving regulatory landscape.
In April 2021, the European Union had launched the Safe Food for Infants (SAFFI) project in collaboration with the French National Institute for Agriculture, Food, and Environment (INRAE). The project is aimed at developing an approach the identification, detection, assessment, and mitigation of safety risks posed by chemical and microbial hazards across infant food chains.
Some of the major infant nutrition brands include Nestle, Abbott, Danone (Sofina), Mead Johnson Company, Perrigo Company, Glanbia, The Kraft Heinz company, Synutra International Inc., Beingmate Group, and Meiji Holdings, among others. These brands are adopting new strategies and technologies to strengthen their supply and distribution chains. For instance, in July 2020, Wyeth Nutrition, a division of Nestle, had implemented a new app developed by DAMCO to digitize shipment processing of its infant formula consignments globally, saving significant cost and time.
What has been the impact of COVID-19 on infant nutrition market?
Rapid outbreak and spread of the COVID-19 pandemic have had short-term negative impacts on the entire food & nutrition sector. However, the added impact of the global economic slowdown has created a range of challenges for the industry. The market has continued to observe steady demand during the pandemic. Consequently, many baby nutrition brands were found ramping up production to help meet this demand. Manufacturers have also been exploring new ways to overcome supply chain disruptions.
Owing to government restrictions and lockdown measures, online sales of infant nutrition products have been on the rise globally. In the future, premium and organic products are likely to experience demand as the importance of health and immunity increases among parents. The industry could register significant recovery and commendable growth over 2021-2027.
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