Gardening Equipment Market size is anticipated to witness notable growth over 2020 to 2026. Rising propensity towards landscaping and beautification endeavors, coupled with robust demand from the commercial and residential construction sectors will impel the market share. Technological advancements in gardening and landscaping tools, such as the emergence of robotic lawn mowers, are giving rise to significant savings in terms of costs, energy as well as time, which could generate new growth avenues for the industry.
Gardening equipment includes a range of tools designed for gardening and horticulture activities. These tools can be classified as hand tools and power tools.
One of the most prominent trends driving the garden equipment industry in recent years is the growing prevalence of vertical gardens across urban areas. These gardens are gaining popularity for their strong aesthetic value as well as their ability to adjust to diverse temperature conditions.
Landscaping ventures, such as vertical gardens are witnessing strong demand in residential and commercial spaces, as they add to resale values of constructions. Additionally, vertical gardens help enhance air quality, restore native flora to residential environments, create residential composting systems for effective waste removal and even act as a residential food source. The growing adoption of vertical gardens is thus likely to accelerate gardening equipment demand over the forecast spell, given the significance of these tools in such landscaping applications.
Lawnmowers are one of the most popular gardening equipment available. They are available in electric and gas categories and are widely used across residential as well as commercial gardens. Gas powered mowers especially, offer a host of advantages, such as the ability to cut grass easily, the absence of a cord that restricts movement, absence of a battery (which means there is no need to wait for the battery to charge), and the necessity of a little bit of gas to mow a larger space. Increasing demand for lawnmowers across numerous establishments is likely to augment the industry share.
Europe is likely to emerge as a significant contributor toward gardening equipment market size. Increasing need to ensure lawn maintenance for public gardens and other tourist places in tandem with the demand for efficient gardening equipment from the residential sector to maintain private lawns will drive the regional industry outlook in the upcoming years.
The global gardening equipment market share is highly consolidated and includes several key participants including Bosch Power Tools, Home Retail Group PLC (Sainsbury's), Deere & Company, Daiya Tsusho Co., Ltd., Husqvarna Group (Investor AB), Kubota, BayWa AG, Kingfisher PLC, The Home Depot, Inc., Wesfarmers, Ltd., The Ace Hardware Corp., Ariens Company, Castorama (Kingfisher plc), Toro, MTD Products (MTD Holdings Inc.), Honda Power Equipment, and Makita.
Despite its consolidated nature with limited industry players holding a dominant position in the gardening equipment market, companies face considerable competition from local producers. To ensure their stronghold in the market, the major participants are investing in several strategic initiatives such as product innovations and M&As.
For instance, in 2019, the Construction Division of Husqvarna Group acquired Wacker Neuson Group’s Concrete Power Trowel business. A new product range was also slated to be launched in early 2020, and the Husqvarna Group will also parallelly produce power trowels on the behalf of Wacker Neuson, as part of the deal.
Meanwhile, the Ariens Company also introduced several new products to its portfolio at the GIE+EXPO in 2019. Among these was the company’s first commercial zero-turn lawn mower offering, Zenith. First launched in the Europe and UK markets, the introduction of the product at the event opened up the product line to other regions of the Americas, including Canada and the US. The new Zenith model feature commercial Kawasaki FX engines and Hydro-Gear ZT-3100 transaxles, among a host of other features.
While the COVID-19 pandemic has caused significant upheaval across a large portion of the industrial landscape, gardening activities have seemed to flourish to a considerable extent during this period. With a large section of the population staying at home in accordance with social distancing protocols, there has been a massive surge in DIY (do-it-yourself) and gardening activities, as customers seek new ways to keep themselves occupied.
Gardening is quickly emerging as a family activity, with all the members engaging in a common objective. Furthermore, gardening has gained significant popularity in the current situation, as these spaces are the only outdoor spaces safely accessible to households during the pandemic period. This rapidly burgeoning interest in gardening activities is likely to propel gardening equipment market penetration to a great extent, as the demand for versatile and ergonomically designed gardening tools surges.