The market for feminine hygiene products is primarily driven by the rising disposable income levels and changing lifestyles of consumers. Growing awareness regarding female health and hygiene and the increased availability of low-cost products will supplement the market growth. Reusable and alternative green female hygiene products are being promoted to minimize the burden of waste generation due to single-use sanitary napkins, tampons, disposable deodorizing wipes, and other products. With continuous innovations by health and wellness brands, new, more improved products are constantly entering the market.
An increase in education levels, improved menstrual literacy, and the rising female workforce, particularly in emerging countries, will propel the feminine hygiene products industry forward over 2021-2027. These products make it easier for women to control and better handle blood leakage while going through the menstrual cycle. Poor hygiene can cause infections in the lower reproductive tract and also lead to numerous diseases. The increased awareness about these facts is augmenting the demand for female hygiene products worldwide.
The different types of feminine hygiene products include tampons, sanitary pads, panty liners & shields, disposable razors & blades, internal cleaners & sprays, and others. Among these, the panty liners and shields segment is likely to witness considerable sales in the forthcoming years. A panty liner is a thin piece of absorbent material worn inside the underwear. It is designed to serve as a barrier against daily vaginal discharge or light menstrual flow. Increasing awareness regarding feminine hygiene will drive the product demand in the coming years.
Feminine hygiene products industry share from online stores distribution segment is slated to expand substantially by 2027. Sales of everyday health and wellness products through online websites and platforms has been on the rise over the past few years. The recent COVID-19 pandemic has accelerated this trend of online shopping significantly, with the vast majority of consumers opting for home delivery of essential items amid lockdown measures. Feminine hygiene product sales through the online channel are anticipated to remain steady even after the pandemic.
North America feminine hygiene products market in will be largely driven by the higher standard of living, improved income levels of women, and the adoption of better sanitation practices. Reusable products are experiencing significant demand since they serve as a cost-effective solution against buying new disposable products every time.
Favorable government efforts to improve accessibility to feminine hygiene products will foster the regional outlook. In 2021, numerous American states have proposed bills to make these products tax-free or available for free. For example:
Procter & Gamble, Kimberly-Clark Corporation, Energizer Holdings, Inc., Glenmark Pharmaceuticals, Hengan International Group Co. Ltd., Biochemix Healthcare Private Limited, Lil-Lets Group Ltd., Unicharm Corporation, and Edgewell Personal Care are some of the notable manufacturers of feminine hygiene products.
How has COVID-19 impacted feminine hygiene products industry forecast?
A significant surge in sales of health and wellness products including products for female hygiene were witnessed, especially during the first few weeks of the pandemic, due to panic buying among consumers, resulting in a shortage in some regions. As the pandemic progressed, the demand and sales of these products have been fairly steady. Due to lockdown restrictions, many countries have witnessed a hike in online sales of essential commodities including feminine hygiene products.
The COVID-19 crisis has disrupted the global supply chain significantly, forcing manufacturers to adapt to the changing trends. More than a year since the outbreak, the pandemic is still posing numerous challenges for manufacturers. To cope with these challenges, numerous companies have increased the prices of essential commodities. In April 2021, for instance, P&G had announced it would raise prices on feminine care, baby care, and other products in the U.S. starting September.