Feminine Hygiene Products Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026

Report ID: GMI2693

Summary Methodology

Feminine Hygiene Products Market is projected to experience significant growth from 2018 to 2024.

Feminine hygiene products market will witness a significant growth due to improvements in the economy across the globe. Higher disposable incomes and increased purchasing power, as a result of improved economic growth, has led to improvements in the standard of living. Additionally, an upsurge in urbanization, rising number of working women as well as innovations in the feminine hygiene products lead to an increase in the demand for premium products, thus fueling the market growth. 

Moreover, increasing number of programs to enhance public awareness pertaining to proper health and hygiene of females, government support and favorable initiatives as well as robust promotions and marketing strategies adopted by key players are some of the factors that will drive the female hygiene products market during the forecast period.

The industry growth is also attributable to the increase in organized retail market that enables easy access to feminine hygiene products, rapid urbanization, increasing demand of women for organic and biodegradable products in order to minimize health hazards caused by dyes, irritants and other harmful chemicals found in tampons or sanitary napkins.

However, risks such as allergies and infections, associated with the use of chemicals and materials used in sanitary napkins as well as other hygiene products, leading to product recalls are expected to pose a threat to the global feminine products market growth. Furthermore, the environmental risks associated with the disposal of most feminine hygiene products such as tampons and sanitary pads will hamper the industry growth over the forecast period.

Sanitary napkins/pads segment dominated the female hygiene products market in 2017. The segment is expected to grow significantly over the forecast period owing to increased awareness regarding female health and hygiene and various marketing campaigns adopted by the industry players.

Supermarket and hypermarket segment contributed significant revenue share in 2017, attributable to the improved infrastructure and increased purchasing power of people in urban countries. Easy availability of products and convenience to choose from a wide range of products in stores will boost segment growth over the forecast period.

India accounted for a significantly higher market share in the female hygiene products market owing to increasing per capita income, large population, rising number of working women, and growing health awareness among women. Government initiatives to spread awareness about importance of sanitation during menstruation, product advertisements, easy availability of products in stores and increasing urbanization are other factors that will further boost market growth over the forecast period.

Germany is expected to grow rapidly during the forthcoming years owing to excessive penetration of high-end products such as tampons and panty liners. Increasing inclination of women towards innovative and technologically advanced products will drive the market growth during the forecast period.

Some of the industry players include Albaad, Clark, Procter & Gamble, Unicharm, Svenska Cellulosa AB, Johnson & Johnson, Natracare, Lil-lets, Sanofi, Ontex, Egdewell Personal Care, Kao Corporation, Playtex, THINX, Fater, Lloyds and Delhaize. The industry players focus on strategic partnerships, mergers and collaborations as well as innovative product launches to expand their business product portfolio as main strategies. The market dynamics provides a platform to industry players to explore the high-growth areas and serve the unmet needs across different regions.

Feminine hygiene products by Type, 2013-2024 (USD Million)

  • Sanitary Pads
  • Tampons
  • Menstrual Cups
  • Internal Cleaners and Sprays
  • Panty Liners and Shields
  • Disposable Razors and Blades

Feminine hygiene products Market by Distribution Channel, 2013-2024 (USD Million)

  • Supermarket and Hypermarkets
  • Departmental Stores
  • Retail Pharmacies
  • Specialty Stores
  • E-commerce

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa
    • Saudi Arabia
    • South Africa

What Information does this report contain?

Historical data coverage: 2015 to 2019; Growth Projections: 2020 to 2026.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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