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The egg freezing and embryo banking industry is expected to experience significant growth, driven by government initiatives. In Australia, the re-election of the Liberal and Nationals Government has expanded fertility treatment rebates to include egg freezing procedures and increased cycle numbers. As a result, Australian women opting for egg freezing can now claim a USD 2,000 rebate, following a USD 4 million expansion within the NSW Government's USD 80 million Affordable IVF Initiative. These initiative-taking measures are anticipated to boost market growth by making fertility preservation more accessible.