Content Marketing Software Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, China, India, Japan, Australia, South Korea, Brazil, Mexico, GCC, South Africa), Growth Potential, Competitive Market Share & Forecast, 2018 – 2024
Report ID: GMI2977
Content Marketing Software Market size Is expected to exhibit lucrative growth from 2018 to 2024 propelled by widespread adoption of social media platforms across the world. Anyone can publish their content on the internet since the advent of the internet and the emergence of social media platforms. This oversupply in content poses a challenge to the marketers to compete for the attention of consumers. The content marketing software streamlines the content production and makes it easy to keep track of the activities. It also facilitates the process of content distribution and helps in categorizing the content for relevant campaigns.
Another factor fostering the growth of the content marketing software market is the increasing use of omnichannel message to enhance the customer experience. Customers tend to react differently across different channels in terms of responsiveness and buying strategy. The marketing software allows the marketers to improve customer experience by replacing the multichannel and fragmented approach with a consistent one. This enables seamless transition between multiple channels. The software is used across various industry verticals such as BFSI, telecom, IT, consumer goods, retail, education, healthcare, media, entertainment, travel & hospitality, government, transportation, and logistics. The BFSI sector is expected to grow at a rapid pace over the forecast time due to an increase in the number of online transactions. The transactions drive the companies to adopt content marketing solutions to deliver end-to-end digital experiences to their customers.
The North America region holds a major share of the content marketing software market due to the widespread adoption of various smart devices such as tablets, laptops, and smartphones. In addition, the presence of prominent content marketing companies, such as Adobe, Salesforce, and Oracle, has also propelled the market growth. The Asia Pacific region is anticipated to grow at a rapid pace over the projected time frame. The increasing internet penetration and extensive adoption of social media platforms have also nurtured the market growth. The increasing proliferation of the e-commerce platforms in countries including India and China has driven the companies to adopt content software tools to enhance customer experience. Moreover, the growing number of the online banking industry is also driving the growth of the market.
The players in the content marketing software landscape are moving toward converged media. The enterprises are developing competences to make their own content more flexible so that it can be used, optimized, and deployed across shared (social media platform) & paid (advertising platform) channels.
Content marketing software applications that manage, create, and optimize content are attracting a lot of traction. Majority of the vendors are exclusive to certain categories such as Digital Asset Management (DAM), Email, Content Management System (CMS), Marketing Automation, and Social Media Management Software (SMMS). The Digital Asset Management platform offers a central repository for organizing, storing, and retrieving rich media files that link to other enterprise solutions to ensure consistent customer experience. Marketing automation tools connect the data across multiple omnichannel campaigns to reveal trends and provide actionable insights identify and fix customer struggles.
The content marketing landscape is highly bifurcated. Majority of the players operating in the market are small and are offering a freemium model. The market is dominated by few major players such as salesforce.com and Oracle. These giants offer a one-stop shopping experience to their customers and have branded themselves as marketing clouds.
Some of the known vendors in the market are Adobe, Ahalogy, BloomReach, Brandle, BrightInfo, Contently, Curata, DivvyHQ, Ebyline, Expion, Flite, idio, InboundWriter, inPowered, Kapost, Kentico Software, Kontera, Linqia, Livefyre, LookBookHQ, Mass Relevance, MovableMedia, NewsCred, nRelate, OneSpot X, Oracle, Outbrain, Percussion Software, Pixlee, Rallyverse, ReadyPulse, PaperShare, Percolate, RebelMouse, Repost, SimpleReach, Skyword, SnapApp, SocialFlow, salesforce.com, Scoop.it, Scripted. SocialWhirled, Springpad, SqueezeCMM, Stipple, Storify, Trapit, TripleLift, Studio One, TapInfluence, Thismoment, and Visually.
The content software landscape is currently in a phase of hyper-growth and hyper-consolidation. The companies are forming strategic acquisitions of other companies to enhance its product capabilities. For instance, in September 2018, Adobe signed a definitive agreement to acquire Marketo for USD 4.75 billion. This partnership enabled Adobe to widen its product portfolio and deliver transformative customer experiences across B2B and B2C channels. Similarly, in August 2015, Adobe acquired Maxymiser, a provider of cloud-based software that enables marketers to test and personalize what customers see on web pages. This acquisition will strengthen the Oracle content marketing software portfolio to manage marketing programs across various digital channels.
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