Commercial Printing Market size will experience steady growth from 2021 to 2027. This growth can be contributed to the growing need for marketing and advertising among businesses and enterprises. The adoption of commercial printers among organizations is on the rise as they are cost-effective and efficient for bulk printing. Speaking of advertising, the use of high-quality packaging materials for branding is further accelerating the acceptance rate.
The consistent demand for physical hardbound books is another major factor contributing to the expansion of market. Although e-books and e-journals have started to gain popularity among consumers, paperback books and magazines are still widely preferred owing to comfort and convenience compared to digital options. With continuous technological advancement, green commercial printers that make use of eco-friendly paper, ink, chemicals, and coatings and help reduce waste are expected to gain traction.
Commercial printers are used by business organizations to print out brochures, business cards, flyers, signages, restaurant menus, magazines, newsletters, and countless other products. These printers are specifically designed for bulk printing of media with high efficiency, high quality, and cost-effectiveness. The different types of commercial printers include digital printers, offset printers, LED UV printers, and flexography printers.
The flexography segment is projected grow at a substantial CAGR up to 2027. Flexography is a modern, highspeed printing technology that is used for packaging and labelling applications. It allows for high-quality, cost-effective, and rapid label printing for a range of mass-produced goods. The technique is widely preferred as it allows for printing on various substrates including paper, corrugated cardboard, plastic films, metallic surfaces, and nonwoven fabric.
In terms of the applications, the signages segment is anticipated to hold a notable share of the market in the forthcoming years. Signages are an important part of the advertising and marketing strategy to ensure the successful growth of a business. It is also one of the most efficient and cost-effective forms of advertisement to expand brand exposure and attract new customers. Businesses are spending a significant portion of their investment on designing signages. These are some of the factors that could expand the use of commercial printing solutions for signage applications among businesses.
North America commercial printing market is poised to progress steadily from 2021-2027, led by the increasing use of print media for advertising, marketing, packaging, and labelling applications. To boost brand awareness and customer engagement, businesses are increasingly investing in high-quality printers that offer high speed, quality, and reliability. The rise of packaging sector with monumental demand across numerous applications will stimulate the regional demand.
ACME Printing, ABC Printing Company, Transcontinental Inc., O'Neil Printing, LSC Communications US, LLC., Vistaprint, Bertelsmann Printing Group, Multi-Color Print Technologies, Ennis, Inc., Cenveo Corporation, Deluxe Enterprise Operations LLC, Solo Printing, LLC., and Quad/Graphics, Inc. are some of the prominent players in the industry. Acquisitions, mergers, and collaborations are common strategies adopted by companies to expand their market presence. For instance, in November 2020, Bertelsmann Printing Group’s Berryville Graphics division had acquired two book manufacturing facilities from Quad/Graphics, Inc. for USD 200 million.
The closure of commercial operations such as restaurants, hotels, offices, malls, and others led to a declining demand for commercial printing during 2020. Also, due to supply chain issues and strict containment measures, manufacturers were forced to shut down production. For example, in May 2020, Cenveo Corporation announced that its commercial printer Cadmus Communications had shut down its printing plant in Richmond, Virginia. The company stated that the COVID-19 pandemic had adversely affected the businesses of its clients, leading to diminished work availability. Moreover, numerous publishers had cancelled or delayed their print projects, and comic production was almost completely ceased. However, as the impact of COVID-19 subsides, the commercial printing industry will undergo rapid recovery and witness strong growth over 2021-2027.
Market, By Type
Market, By Application
The above information has been provided for the following regions and countries: