Commercial Printing Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI4118
Commercial Printing Market size is anticipated to grow at a substantial pace over the forecast timespan owing to increase in the adoption of package and label printing solutions across end-use verticals such retail, food & beverage, and cosmetics. The increasing adoption of strong and flexible packaging solutions to provide additional safety to products will propel the demand for effective printing technologies. Modern solutions, such as offset and digital printers, offer higher flexibility and efficiency in large-scale printing applications, saving the time and cost of customers that require bulk printed material. Some of the major advantages offered by offset solutions include consistent high image quality, cost-effective, and quick & easy production of printing plates. These solutions are being widely adopted for newspapers, magazines, brochures, stationery, and books printing applications, accelerating the commercial printing market growth. Moreover, the increase in competition among businesses has created a need for advertisements and promotional campaigns across various industry verticals. The companies are engaged in introducing customized printed products according to customers’ requirements in order to capture a large customer base.
Technological advancements and innovations in packaging techniques are the major factors that are propelling the commercial printing market growth. With the introduction of new packaging solutions, such as flexible and sustainable packaging, printing technologies are improving considerably. Manufacturers in the market are continuously engaged in developing eco-friendly solutions that can reduce the environmental impact of business operations. For instance, Kornit Digital is offering water-based NeoPigment inks specifically developed for the textile industry that are free from hazardous and toxic chemicals, making them eco-friendly printing solutions. Similarly, in March 2018, ColorJet showcased its innovative green UV digital printing technologies Verve Hybrid and Vulcan developed for signage business. The solutions print on polyester-based fabrics that can be easily recycled and use eco-friendly aqueous-based inks that reduce environmental & health hazards, driving the commercial printing market growth.
The increasing adoption of electronic advertising and promotional techniques by businesses is predicted to restrict the commercial printing market growth. Rise in the concern toward the increasing usage of paper-based printed materials that have an adverse environmental impact is encouraging businesses to shift toward electronic media advertising. This promotional technique allows enterprises to reduce their additional expenses on printing technologies and solutions, negatively impacting the market demand. Furthermore, the market is highly dependent on feedstock prices of materials, such as ink, solvents, paper, and other materials, required for printing. Price fluctuations to these materials required for printing can directly impact printing. This makes buyers hesitant owing to the volatility of raw material prices.
The growing usage of digital printing techniques in a wide range of industrial sectors, such as food & beverage, entertainment & media, and personal care, is expected to augment the commercial printing market. Digital printing is highly cost-effective for large-scale printing applications, encouraging businesses to shift toward this modern technique. It allows companies to provide digital and high-quality content to be printed on industrial products. Printing companies are focused on innovating in the digital segment to provide efficient printing solutions. For instance, Bertelsmann Printing Group, a company based in the U.S., developed the digital printing technique that can be provided in both one color and four colors print as per customers’ requirements. Such innovative digital printing techniques are anticipated to accelerate the market growth.
The commercial printing market is witnessing high growth due to the increased application of solutions for advertising. The increasing competition among businesses has resulted in high investment in promotional events to attract a large customer base. The companies are catering their solutions & services to untapped markets with the help of sales promotions and advertisements, propelling the market growth. For instance, in April 2019, Unilever PLC, an FMCG company based in the UK, introduced a creative print advertisement for its food product Marmite. This advertising strategy has gained a positive response from customers and improved the brand identity for Marmite.
The Europe commercial printing market is anticipated to grow over the forecast timespan owing to the increase in partnerships & collaborations among the printing companies for improving printing techniques across several industries such as food & beverage and fast-moving consumer goods (FMCG). For instance, in 2016, a Switzerland-based food packaging and processing company, Tetra Laval S.A, announced its collaboration with a German printing technology company, Koenig & Bauer AG, to manufacture full-colored digital printing beverage package. These digitally printed packages are expected to be released in early 2020 across North America. Moreover, the rapid industrialization in countries including Germany, France, and the UK will also drive the commercial printing market growth. The automotive industry in these countries is witnessing high adoption of 3D printers due to several advantages such as rapid prototyping, lower turnaround time, high flexibility, and low consumption & wastage of print materials.
The key players operating in the commercial printing market include ABC Printing Company, LSC Communications US, LLC., Quad/Graphics, Inc., ACME Printing, Transcontinental Inc., O'Neil Printing, Deluxe Enterprise Operations LLC, Bertelsmann Printing Group, Solo Printing, LLC., Vistaprint, Cenveo Corporation, Ennis, Inc., and Multi-Color Print Technologies. These companies are trying to expand their business presence in the market by engaging in mergers and acquisitions. For instance, in November 2018, ABC Print Group announced the acquisition of Sign-Rite UK Ltd., an expertise in vehicle livery and external & internal signage solutions and service provider. This acquisition will allow the company to expand its product and service offerings in the market.
Commercial Printing Market, By Type
- Offset lithography
- LED UV
Commercial Printing Market, By Application
- Wide format graphics
The above information has been provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa (MEA)
- South Africa
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