Brown Sugar Market size is projected to witness healthy a CAGR during the forecast timeframe owing to the growing food & beverages industry in various developed and developing countries such as the US, Canada, France, China, and India, among others. Rising awareness among the health-conscious consumer regarding the health benefits of brown sugar such as it prevents obesity, boosts energy naturally, improves digestion, and prevents asthma coupled with its effective usage as a healthy alternative to white sugar shall foster the market trends.
Brown sugar is a type of sucrose sugar product. Brown sugar contains various minerals such as potassium, calcium, iron and magnesium owing to the presence of molasses. Brown sugar also get its distinctive brown color due to the presence of molasses. There are various types of brown sugar available such as turbinado, demerara, dark brown sugar, and muscovado. Brown sugar offer wide range of health benefits which include its ability to prevent cold, boost energy levels, treat uterine infections, improve digestion, reduce flatulence, and also aid in weight loss.
Light brown sugar is produced by mixing refined white sugar with a small amount of molasses. Light brown sugar gets its color, moist texture, and caramel flavor from molasses. Light brown sugar is mainly used in sauces and baked food products. Likewise, dark brown sugar is prepared and used the same way as light brown sugar, However, it contains higher level of molasses as compared to light brown sugar. Higher content of molasses in dark brown sugar also enhances its rich flavor.
Brown sugar is available in various forms such as granule, powder, and liquid. Granule brown sugar is used extensively as small crystals are ideal for bulk handling. Moreover, it is extensively used in various applications such as bakery and confectionery, beverages, and dairy. For instance, granulated brown sugar is perfect to use in variety of baked goods, sauces, soups, and as a finishing sugar on food products such as sweet potato casserole and apple pie. Powder brown sugar is granulated sugar ground to a smooth powder, It is mainly used in icing, confectionery food products and icing. Liquid form of brown sugar is used in variety of beverages to enhance flavor.
Based on application, the brown sugar market is segmented into bakery and confectionery, beverages, dairy, and others. The bakery and confectionery segment accounted for the largest share in the global brown sugar market due to increasing demand for bakery and confectionery products across the globe. Factors such as rising demand and consumption of ready-to-eat foods owing to hectic lifestyle is propelling the demand for bakery products such as cookies, cakes & pastries, cookies, and bread & rolls. Bakery and confectionery producers are replacing white sugar with brown sugar to attract health-conscious consumers in the market and increase sale. This trend further bolsters the demand for brown sugar in the bakery and confectionery sector.
Increasing penetration of brown sugar in supermarkets and growing demand for healthy and high-quality food products is likely to drive the market growth. Easy availability of a wide range of brown sugar products in specialty stores, department stores, hypermarkets and supermarkets, and pharmacy has boosted the sale of brown sugar products which is the key driving factor of the market. Consumers prefer supermarkets owing to a wide range of options available, cheap prices and selection facility.
North America brown sugar market size led by the U.S. and Canada and is expected to exhibit substantial growth during the projected timespan owing to increasing demand from the food & beverages industry in the region. U.S. food & beverage market size should surpass USD 20 billion in 2021 which indicates ample growth opportunities for brown sugar. Brown sugar is used in various food products such as bakery items and beverages. Additionally, their non-food use has also expanded, particularly in the health and personal care industries. This further boost the sale of brown sugar products in North America. Also, changing food preferences along with rising consumer awareness towards a healthy lifestyle is likely to induce the regional growth of brown sugar market.
Europe driven by France, Italy, UK, and Germany brown sugar market size shall witness substantial growth in the forecasted timespan owing to increasing consumer inclination towards replacing white sugar with brown sugar. Brown sugar is gaining high popularity among European consumers are increasingly interested in natural and unrefined food products. Consumers are increasingly interested in organic brown sugar products. They are looking for more natural and organic products. For instance, organic food sales in Germany is estimated to be more than 13 billion in 2019. This trend should stimulate the market for organic-certified brown sugar products.
Asia Pacific Brown Sugar market demand led by China, India and Japan may exhibit significant growth during the forecasted timespan owing to the rapid growth in the food and beverage sector along with increasing health consciousness among consumers. Asian countries such as China and India have witnessed a transformational development in the food and beverage industry over the past few years. The concept of packaged and convenience food has evolved owing to changing lifestyles, growing inclination towards fast food, and increase in number of working professionals. The convenience food sector in Asia is estimated to reach USD 280 million in 2021. This changing trend in the food and beverage sector in the Asia Pacific region is projected to boost the growth for brown sugar market in the region.
Global Brown Sugar market share is fragmented and includes various companies which includes ASR Group, Cargill, Incorporated, Cookwell & Company, ILLOVO SUGAR AFRICA (PTY) LTD, Imperial Sugar, Michigan Sugar Company, Mumias Sugar Company, Raw Brown Sugar Milling Co. Inc., Südzucker AG, and Sunshine Sugar.
By Product Type, 2016-2027 (Tons) (USD Million)
By Form, 2016-2027 (Tons) (USD Million)
By Application, 2016-2027 (Tons) (USD Million)
By Distribution Channel, 2016-2027 (Tons) (USD Million)
The above information is provided for the following regions and countries: