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Body Shapewear Market - By Product Type, By Control Type, By Control Area, By Price Range, By Fabric, By Gender, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

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Body Shapewear Market Size

The global body shapewear market size was estimated at USD 4.21 billion in 2023 and is anticipated to grow at a 9.28% CAGR from 2024 to 2032. Body shapewear is an undergarment made from stretchy materials such as spandex, nylon, and elastane. These garments shape the body and enhance its appearance by providing support and contouring to create a streamlined silhouette.
 

Body Shapewear Market

The market has grown due to changes in consumer preferences. Government agencies and health organizations around the world recognize the significance of body confidence and wellness, which impacts the market. A report by the U.S. According to the Department of Health and Human Services, about 70% of adults in the United States are overweight or obese. There is, thus, a rising interest in products that give consumers confidence about their appearance, such as body shapewear.

Furthermore, in many countries, body image initiatives have been initiated to promote positive self-esteem and discourage the harmful effects of unrealistic beauty standards. This has spurred the narrative surrounding shapewear to evolve beyond comfort and self-confidence to moving away from modifying one's own shape.
 

Most materials they are now using in shapewear can be recycled, or those are broken down and don't produce waste. The shapewear market is evolving with health programs, environmental rules, and changing needs of customers. Customers now require products that fit all body types, feel comfortable, and help protect the environment.
 

Body Shapewear Market Trends

  • Consumers nowadays are looking for sustainable shapewear options. In 2023, more than 65% of shapewear brands began using sustainable and breathable materials such as organic cotton, bamboo, and recycled fibers. Brands like SKIMS and Hanky Panky use recycled nylon, organic cotton, and materials that break down naturally to meet environmental standards.
     
  • New technology has made shapewear more useful. Some products now have sensors that track body temperature, posture, and muscle movement. Lytess makes shapewear with tiny capsules that release ingredients to improve skin, while Under Armour creates products with special features for people prioritizing exercise.
     
  • Additionally, body-positive movement worldwide has influenced companies to make shapewear. Brands like Spanx, Shapermint, and Savage X Fenty now offer more sizes. Savage X Fenty makes products for plus-size customers, and Spanx now offers sizes up to 3X. Companies use 3D body scanning to make sure clothes fit well.
     
  • Shapewear now includes features that help with movement and comfort. Products have areas that squeeze different parts of the body, materials that let skin breathe, and fabrics that keep skin dry. Lululemon's Align series and Fabletics' tight-fitting clothes combine shapewear benefits with features for exercise.
     

Body Shapewear Market Analysis

Body Shapewear Market Size, By Product Type, 2021 – 2032, (USD Billion)

On the basis of product type, the market can be divided into shaping bodysuits, shaping bra, shaping leggings shaping briefs and panties, waist cinchers, thigh shapers shaping camisoles and others.
 

  • The waist cinchers segments emerged as a leader in recent years. Waist cinchers can slim and define the waist, using targeted compression. This product is highly sought by customers looking for dramatic effects on the waist during some exercise or at formal events.
     
  • In the years 2023, waist cinchers has generated the revenue of around USD 970 million. It is also estimated to grow at a CAGR of 9.45% from 2024 to 2032. Waist cinchers are on the rise due to growing interest in body sculpting. Given that many celebrities and influencers recommend waist training. Trainer and Hourglass Angel are among the best brands for these products. Trainer launched waist trainers in latex and high-tech fabrics, maximally providing both control and comfort.
     
  • Shaping bodysuits is renowned in the body shapewear industry. This is primarily due to their unique single construction design. This design captures the entire body and provides optimal control and body shaping. They offer bust to thigh support while addressing and smoothing any possible 'problem areas' of the body. This includes the stomach, waist, and back. This has allowed SKIMS and Nike to expand tremendously as they also produce bodysuits in many different sizes and colors.
     
  • Shaping bras are a great product for supporting and shaping the bust area. They have grown from the regular bras. This allows for adjustable straps, underwire-free designs, and breathable fabrics. The increasing demand for shaping bras is observed due to growing numbers of women seeking comfort through the day. Soma, a firm for unique designs, has offered more variations of its shaping bras. Soma bras include full coverage and wire-free models, as well as different varieties depending on body types. Their popular "Vanishing Back Bra" offers smooth lines that show under clothes.
     
Body Shapewear Market Revenue Share, By Distribution Channel, (2023)

Based on distribution channels, the body shapewear market is differentiated into online and offline platforms. Offline sales are crucial channels, especially for the customers considering the shopping experience in person.
 

  • Supermarket, hypermarket and specialty stores such as Nordstrom and Macy's are continuing to be strongly operational as distribution channels for body shapewear but are slowly losing the offline sale share to the online channels.
     
  • In 2023, the offline segment held 52.44% of the market share, with a growth rate of 2.46% expected from 2024 to 2032. This share will likely decrease as more companies move to sell their products online to reach more customers.
     
  • On the other hand, online sales made up 47.56% market share of the global market in 2023. More people are shopping online because it is easier, they get product suggestions based on their preferences, and they can find more sizes and styles.
     
North America Body Shapewear Market Size, 2021 – 2032, (USD Billion)

In terms of the country, the U.S. dominates with an overall North America body shapewear market and valued at USD 980 million in 2023 and is estimated to grow at a CAGR of 10% from 2024 to 2032.
 

  • Women aged 25-45 represent the primary demographic for shapewear products across U.S. These women use body shapewear for both fashion enhancement and functional benefits such as body contouring and comfort.
     
  • The 2023 U.S. Census Bureau report indicated growth in apparel and accessories sales following the pandemic. While the data does not specifically break down shapewear sales, the intimate apparel segment, including shapewear, is expected to follows similar growth patterns. Apparel stores recorded a 5.2% increase in sales in 2023 compared to the previous year, suggesting increased consumer interest in both traditional apparel and shapewear.
     
  • Moreover, the 2023 BLS Consumer Expenditure Survey reported that U.S. households spent on average, USD 1,500 on apparel in 2022. It shows a rise in the demand for fashion products, including shapewear, as people increasingly spend money on comfort and style.
     

North America: North America has dominated the overall body shapewear market with the 30.28% share and expected to reach 31.5% by 2032. The growth is largely propelled by the rising preference for figure-enhancing garments across by working professionals, celebrities, and individuals seeking comfort and style.
 

  • According to the U.S. Bureau of Labor Statistics, the apparel industry generated over USD 300 billion in revenue in 2023, with shapewear forming a significant segment. Consumer demand for versatile, comfortable, and size-inclusive shapewear products has prompted manufacturers to expand and innovate their product lines.
     
  • Moreover, Government initiatives are also supporting the broader apparel sector, especially the sustainable practices in the production of body shapewear. The U.S. Federal Trade Commission (FTC) and Canada's Textile Labelling Act have played a crucial role in ensuring transparency of products, especially the material used in the shapewear, which has resulted in increased demand for environmentally friendly products.
     
  • Key companies like SKIMS, has established a significant presence in the North American shapewear market, reaching a valuation of USD 3.2 billion in 2023. The company's focus on inclusivity is reflected in its size range from XS to 5X and marketing campaigns that showcase body diversity among North American consumers.
     

Europe: The Europe body shapewear market with a market share of around 18.6% in 2023 and anticipated to grow with a CAGR of 10% from 2024 to 2032.
 

  • The European Commission's "Health and Wellbeing" plan aims to improve citizens' quality of life, which indirectly promotes the demand for comfort-focused products like body shapewear. In 2023, over 59% of Europeans expressed interest in body-positive initiatives and health practice inclusive, contributing to increased shapewear adoption.
     
  • According to NIH report published in 2021, the UK saw strong growth in body shapewear sales, rising 20% over the past few years. About 40% of women aged 18-35 said they wear shapewear daily, which were promoted by social media influencers and celebrities.
     
  • Moreover, both established brands and new companies are experiencing significant growth in the Europe market. Start-ups in France and Germany, emphasizing body-positive marketing and fabric technology innovations, recorded a 30% increase in customer engagement year-over-year. These companies benefit from e-commerce expansion, investments, targeted digital advertising and influencer collaborations.
     

Asia Pacific: The Asia Pacific body shapewear market with a market share of 23.7% in 2023 and anticipated to grow with a CAGR of around 10.4% from 2024 to 2032. The market across the Asia Pacific region is spurred by a shifting fashion trend, growing disposable incomes, and increasing awareness of body positivity.
 

  • Governments in Japan, China, India, and South Korea have consistently supported wellness, fitness, and health initiatives that drive the demand for body shaping services.
     
  • For example, the Indian Ministry of Textiles promotes the "Make in India" initiative to develop domestic manufacturing capabilities, which supports shapewear manufacturers' supply chains. In Japan, health-focused campaigns encourage active lifestyles, leading to increased demand for body-slimming garments.
     
  • The Chinese market is experiencing rapid growth driven by rising disposable income and e-commerce expansion. Taobao and JD.com account for more than 70% of garment sales. Government initiatives supporting domestic manufacturing have enabled local brands such as Neiwai and Aimer to thrive both domestically and internationally.
     

Body Shapewear Market Share

 In 2023, the top 5 companies of market are Nike, Puma, Jockey International, SPANX LLC and Maidenform holding around 12%-15% of the market.
 

  • Nike expanded its product line to include performance-based shapewear under its athleisure category. The company introduced compression clothing through its "Nike Pro" line back in 2021, which is designed to provide athletes with support and comfort while maintaining full range of motion.
     
  • Similarly, Puma has leveraged its athletic expertise to create shapewear that combines performance and comfort. The company's shapewear collections feature seamless, breathable fabrics designed to support women during physical activities.
     
  • Moreover, SPANX LLC maintains its strong position in the market through product development and size inclusivity. In 2024 SPANX launched SpanxSmooth OnForm, an activewear collection for low-intensity movement and everyday wear. The collection combines shapewear technology with functional design elements for active lifestyles.
     

Body Shapewear Market Companies

Major players operating in the body shapewear industry are:

  • Annette International
  • Bali
  • Belly Bandit
  • Insta Slim
  • Jockey International
  • Knix
  • Maidenform
  • Marena
  • Miraclesuit
  • Nike
  • Puma
  • Rago Shapewear
  • Sculptees
  • Shapermint
  • Skims
  • SPANX LLC
  • Under Armour
  • Wacoal
  • Yitty
  • Yummie
     

Body Shapewear Industry News

  • In January 2025, SPANX announced the launch of SPANXsmooth OnForm, a new line of activewear specifically designed for low-impact workouts and everyday wear. This collection blends the brand's signature shaping technology with the flexibility and comfort needed for light physical activities like yoga, walking, or stretching. The focus of SPANXsmooth OnForm is on providing support, smoothing, and shaping while ensuring comfort throughout daily routines, making it suitable for both fitness and casual wear.
     
  • In October 2024, Knix, a lingerie company known for its innovative period underwear launched its line of customizable shapewear, some of which incorporates leakproof fabric. This new collection highlights Knix's strategy of combining comfort, functionality, and inclusivity. By introducing customizable options, the brand aims to cater to a wider variety of body types and personal preferences, allowing consumers to choose shapewear that best suits their needs.
     
  • In June 2024, Honeylove, integrated LYCRA brand technologies into some of its shapewear and underwear product offerings. This strategic move enhances the brand's commitment to providing women with products that offer both confidence and comfort, regardless of shape or size. LYCRA technology is well-regarded for its ability to provide superior stretch, shape retention, and long-lasting fit, all of which contribute to a smoother, more supportive feel in the shapewear.
     

This body shapewear market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Thousand Units) from 2021 to 2032, for the following segments:

Market, By Product Type

  • Shaping bodysuits
  • Shaping bra
  •  shaping leggings
  • Shaping briefs and panties
  • Waist cinchers
  • Thigh shapers
  • Shaping camisoles
  • Other (back support shapershaping skirt, etc.)

Market, By Control Type

  • Smooth level
  • Medium level
  • High level

Market, By Control Area

  • Thighs
  • Hips
  • Legs
  • Torso
  • Abdomen
  • Waist    

Market, By Price Range

  • Low
  • Medium
  • High   

Market, By Fabric

  • Cotton
  • Microfiber
  • spandex 
  • Nylon
  • Polyester
  • Mix

Market, By Gender

  • Women
  • Men

Market, By Distribution Channel

  • Online
    • E-commerce website
    • Company owned website
  • Offline
    • Hypermarket
    • Supermarket
    • Specialty stores  

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa

 

 

Authors: Avinash Singh, Sunita Singh
Frequently Asked Question(FAQ) :
What factors are driving the body shapewear industry growth in North America?
North America market held over 30.28% share in 2023 and is estimated to depict 9.9% CAGR between 2024 and 2032, due to the rising awareness among consumers about body shapewear.
Why is the demand for body shapewear rising from offline distribution channels?
Why is the demand for waist clinchers rising?
How big is the body shapewear market?
Body Shapewear Market Scope
  • Body Shapewear Market Size
  • Body Shapewear Market Trends
  • Body Shapewear Market Analysis
  • Body Shapewear Market Share
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    Premium Report Details

    Base Year: 2023

    Companies covered: 20

    Tables & Figures: 300

    Countries covered: 23

    Pages: 310

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