Body Shapewear Market Analysis

Body Shapewear Market Analysis

On the basis of product type, the market can be divided into shaping bodysuits, shaping bra, shaping leggings shaping briefs and panties, waist cinchers, thigh shapers shaping camisoles and others.
 

• The waist cinchers segments emerged as a leader in recent years. Waist cinchers can slim and define the waist, using targeted compression. This product is highly sought by customers looking for dramatic effects on the waist during some exercise or at formal events.
   

• In the years 2023, waist cinchers has generated the revenue of around USD 970 million. It is also estimated to grow at a CAGR of 9.45% from 2024 to 2032. Waist cinchers are on the rise due to growing interest in body sculpting. Given that many celebrities and influencers recommend waist training. Trainer and Hourglass Angel are among the best brands for these products. Trainer launched waist trainers in latex and high-tech fabrics, maximally providing both control and comfort.
   
• Shaping bodysuits is renowned in the body shapewear industry. This is primarily due to their unique single construction design. This design captures the entire body and provides optimal control and body shaping. They offer bust to thigh support while addressing and smoothing any possible 'problem areas' of the body. This includes the stomach, waist, and back. This has allowed SKIMS and Nike to expand tremendously as they also produce bodysuits in many different sizes and colors.
   
• Shaping bras are a great product for supporting and shaping the bust area. They have grown from the regular bras. This allows for adjustable straps, underwire-free designs, and breathable fabrics. The increasing demand for shaping bras is observed due to growing numbers of women seeking comfort through the day. Soma, a firm for unique designs, has offered more variations of its shaping bras. Soma bras include full coverage and wire-free models, as well as different varieties depending on body types. Their popular "Vanishing Back Bra" offers smooth lines that show under clothes.
   

Based on distribution channels, the body shapewear market is differentiated into online and offline platforms. Offline sales are crucial channels, especially for the customers considering the shopping experience in person.
 

• Supermarket, hypermarket and specialty stores such as Nordstrom and Macy's are continuing to be strongly operational as distribution channels for body shapewear but are slowly losing the offline sale share to the online channels.
   
• In 2023, the offline segment held 52.44% of the market share, with a growth rate of 2.46% expected from 2024 to 2032. This share will likely decrease as more companies move to sell their products online to reach more customers.
   
• On the other hand, online sales made up 47.56% market share of the global market in 2023. More people are shopping online because it is easier, they get product suggestions based on their preferences, and they can find more sizes and styles.
   

In terms of the country, the U.S. dominates with an overall North America body shapewear market and valued at USD 980 million in 2023 and is estimated to grow at a CAGR of 10% from 2024 to 2032.
 

• Women aged 25-45 represent the primary demographic for shapewear products across U.S. These women use body shapewear for both fashion enhancement and functional benefits such as body contouring and comfort.
   
• The 2023 U.S. Census Bureau report indicated growth in apparel and accessories sales following the pandemic. While the data does not specifically break down shapewear sales, the intimate apparel segment, including shapewear, is expected to follows similar growth patterns. Apparel stores recorded a 5.2% increase in sales in 2023 compared to the previous year, suggesting increased consumer interest in both traditional apparel and shapewear.
   
• Moreover, the 2023 BLS Consumer Expenditure Survey reported that U.S. households spent on average, USD 1,500 on apparel in 2022. It shows a rise in the demand for fashion products, including shapewear, as people increasingly spend money on comfort and style.
   

North America: North America has dominated the overall body shapewear market with the 30.28% share and expected to reach 31.5% by 2032. The growth is largely propelled by the rising preference for figure-enhancing garments across by working professionals, celebrities, and individuals seeking comfort and style.
 

• According to the U.S. Bureau of Labor Statistics, the apparel industry generated over USD 300 billion in revenue in 2023, with shapewear forming a significant segment. Consumer demand for versatile, comfortable, and size-inclusive shapewear products has prompted manufacturers to expand and innovate their product lines.
   
• Moreover, Government initiatives are also supporting the broader apparel sector, especially the sustainable practices in the production of body shapewear. The U.S. Federal Trade Commission (FTC) and Canada's Textile Labelling Act have played a crucial role in ensuring transparency of products, especially the material used in the shapewear, which has resulted in increased demand for environmentally friendly products.
   
• Key companies like SKIMS, has established a significant presence in the North American shapewear market, reaching a valuation of USD 3.2 billion in 2023. The company's focus on inclusivity is reflected in its size range from XS to 5X and marketing campaigns that showcase body diversity among North American consumers.
   

Europe: The Europe body shapewear market with a market share of around 18.6% in 2023 and anticipated to grow with a CAGR of 10% from 2024 to 2032.
 

• The European Commission's "Health and Wellbeing" plan aims to improve citizens' quality of life, which indirectly promotes the demand for comfort-focused products like body shapewear. In 2023, over 59% of Europeans expressed interest in body-positive initiatives and health practice inclusive, contributing to increased shapewear adoption.
   
• According to NIH report published in 2021, the UK saw strong growth in body shapewear sales, rising 20% over the past few years. About 40% of women aged 18-35 said they wear shapewear daily, which were promoted by social media influencers and celebrities.
   
• Moreover, both established brands and new companies are experiencing significant growth in the Europe market. Start-ups in France and Germany, emphasizing body-positive marketing and fabric technology innovations, recorded a 30% increase in customer engagement year-over-year. These companies benefit from e-commerce expansion, investments, targeted digital advertising and influencer collaborations.
   

Asia Pacific: The Asia Pacific body shapewear market with a market share of 23.7% in 2023 and anticipated to grow with a CAGR of around 10.4% from 2024 to 2032. The market across the Asia Pacific region is spurred by a shifting fashion trend, growing disposable incomes, and increasing awareness of body positivity.
 

• Governments in Japan, China, India, and South Korea have consistently supported wellness, fitness, and health initiatives that drive the demand for body shaping services.
   
• For example, the Indian Ministry of Textiles promotes the "Make in India" initiative to develop domestic manufacturing capabilities, which supports shapewear manufacturers' supply chains. In Japan, health-focused campaigns encourage active lifestyles, leading to increased demand for body-slimming garments.
   
• The Chinese market is experiencing rapid growth driven by rising disposable income and e-commerce expansion. Taobao and JD.com account for more than 70% of garment sales. Government initiatives supporting domestic manufacturing have enabled local brands such as Neiwai and Aimer to thrive both domestically and internationally.