Barley Grass Market Size, Industry Analysis Report, Regional Outlook (U.S., Germany, UK, Italy, Russia, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024
Report ID: GMI1466
Global Barley Grass Market size is flourishing and is anticipated to have a healthy growth trends over the projected timespan. Barley grass market size is primarily driven by health & nutrition industry owing to its exceptional health benefits. It contains enzyme rich ingredients including minerals, vitamins and all 8 essential amino acids with naturally occurring factors.
The product is easily accessible in form of health & nutrition supplements. Health & nutrition industry is thriving and is expected to grow at a CAGR of over 6% during the forecast period. It is probable to make significant contribution towards barley grass market size over the projected time span.
Barley grass market size is driven by strong growth indicators in the food & beverage industry, as the product is majorly used in manufacturing energy drinks. It is primarily consumed by sports & fitness enthusiast, as it boosts energy along with health benefits. Food & beverage industry is escalating and is projected to grow at a CAGR of over 4% during the forecast period. It is likely to make substantial contribution towards barely grass market size in the coming future.
Barley grass market growth is also contributed to its widespread application in medical industry. It is used in preparing drugs utilized in cancer treatment owing to its exclusive antioxidant properties which helps in limiting cell growth. It is also applicable in overcoming other medical conditions including acne, ulcers, hyperlipidemia, boosting immunity, etc. Medical industry is booming and is expected to grow at a CAGR of over 5% in the coming years, which will positively influence barley grass market size over the projected timespan.
Barley grass powder have certain side effects to sensitive patients having celiac disease or other sensitivities. This may hamper the growth of barely grass market size in the coming future. However, due to its extensive application across various end-user industries owing to its creditable benefits, it shall make an effective contribution towards growing barley grass market size in the coming future.
Barley grass market size is segmented based on origin into organic and natural. Organic is grown under controlled & monitored conditions and is harvested at peak nutrients concentration. On the other hand, the natural is grown and harvested under normal conditions. It differs in richness of vitamin and mineral content comparatively. Organic is sold at a higher price compared to natural owing to its high nutrient richness.
Barely grass market is segmented based on form including solid and liquid. The wide range of vitamin and mineral supplements and tablets available in health & nutrition and medical industry is in the solid form. The energy drinks served in food & beverage industry is in liquid form.
Barley grass market is segmented based on application including health & nutrition, medical treatments and energy boost drinks. Health & nutrition segment captures the highest barley grass market share owing to its extensive application in providing vitamin and mineral rich supplements to consumers to provide health benefits. Topsy-turvy working trends for longer hours has infuriated rising health concerns amongst consumers. It has subsequently propelled nutritional supplements demand in the recent years, this in turn will stimulate the global barley grass market share over the forecast timeframe.
Russia, India, China and the U.S. are the major product manufacturers, whereas North America and Europe are the major consumers. High consumer awareness amongst people in North America and Europe is the major factor propelling the overall barley grass market size in these regions. Furthermore, prevalence of substantial medical and pharmaceutical sector in North America will complement the business growth for medical treatment applications.
Asia Pacific, mainly led by China and India, is forecast to exhibit promising gains by 2024. Improving consumer lifestyle dynamics along with growing consumer awareness towards health and nutrition will stimulate the regional barley grass market size over the projected timespan.
The global barley grass market share was competitive in 2016 due to presence of large and medium scale product manufacturers. Key industry share contributors include Green Foods Corporation, Zokiva Nutritionals, LLC, Vitafit, The Synergy Company, Swanson Health Product and Morlife Store. In addition, these industry players have presence across multiple stages of the industry ecosystem. For instance, the manufacturers are also involved in production distribution via retail stores wholesalers and online portal.
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