Automotive Gesture Recognition Systems Market Size, Industry Analysis Report, Regional Outlook (U.S., Germany, UK, Italy, Russia, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Application Potential, Competitive Market Share& Forecast, 2016 – 2024
Report ID: GMI1369
Automotive Gesture Recognition Systems (GRS) Market size is anticipated to witness exponential growth during the forecast timeline, owing to increasing awareness & regulations regarding driver safety and growing demand for application based technologies such as connected vehicles.
Increasing vehicle safety technology adoption to curb vehicle collisions is expected to prominently fuel the overall automotive gesture recognition systems market growth. This technology helps the drivers to easily interact with the car and efficiently control various vehicle functions such as, opening or closing windows & doors, adjusting ambient temperature & overhead lighting, and addressing phone calls. Moreover, it provides users with easy navigation of infotainment options and reduces distraction level. This is expected to fuel automotive gesture recognition systems market growth during the forecast period.
Deployment of these solutions in consumer electronics and utilization of smart electronics such as tablets, smart phones, and laptops is anticipated to boost demand for automobiles. OEMs are highly focused on enhancing user experience through technological advancements. Increased acceptance and maturity of gesture recognition technologies from consumer electronics industry is anticipated to positively impact the automotive gesture recognition systems market. United Nations is aiming to reduce the human fatality rates up to 50% by 2020, through its initiative 2030 Agenda for Sustainable Development. The requirement to achieve these propositions, requirement of these technologies is expected to propel automotive gesture recognition systems demand.
Limitations of equipment used, image noise, inconsistent lighting, and background objects in image-based gesture recognition have witnessed considerable technology challenge. Low accuracy and reliability of software used is anticipated to restrain automotive gesture recognition systems market growth. Moreover, robust vision methods requirement to capture human motions such as facial expressions, hand tracking or gaze direction by visual sensors. Human errors and potential receiving discrepancies are anticipated to hamper the overall automotive gesture recognition systems market growth.
Integration of haptic feedback technology into vehicle infotainment systems is anticipated to gain traction in during forecast timeframe. These haptic feedback solutions are featured to restrict driver distraction and ensure safety, are expected to pose significant threat to automotive gesture recognition systems market. Tier 1 suppliers that include Continental and Bosch among few other have already introduced infotainment products with haptic touch controls to cater the increasing demands.
Image sensing or camera technology is predicted to find huge demands for applications in the automotive gesture recognition systems market over the coming years. Moreover, technological advancements in these sensor types are expected to provide ample growth opportunities to major players. Industry participants’ requirement to differentiate their automobiles in the competition will provide viable growth opportunities to technology vendors offering automotive gesture recognition systems in gear shifts, multimedia, and lighting systems. For instance, in June 2015, BMW implemented gesture recognition in its Series 7 cars. Such strategies to enhance consumer inclinations are expected to encourage other OEMs to implement this technology in next generation cars, thus providing huge impetus to automotive gesture recognition systems market growth.
Based on component type, automotive gesture recognition systems market is bifurcated into touch based and touchless. On the basis of authentication type, market is segmented as face, finger print or hand or leg, and vision or iris recognition. Fingerprint or hand acknowledgement segment is expected to witness highest growth through the forecast timeframe, owing to easy usage, increased access security and driver convenience. Additionally, factors such as increased safety norms and technological advancements in vision/iris recognition are expected to drive automobile GRS industry.
On the basis of applications automotive gesture recognition systems market segments include lighting systems, door/window opening/closing, multimedia/infotainment navigation and gear shifting. Multimedia is projected to have largest industry share, due to growing focus on driver distraction reduction. Automobile electronic manufacturers and OEMs are anticipated to increasingly focus on user experience enhancement and provide convenience in operating navigation or infotainment systems.
Asia Pacific automotive gesture recognition systems market is projected to register highest growth rate through the forecast, due to increased automobiles demand per capita growth with rise in disposable income in countries specifically including India and China. U.S. is expected to significantly contribute to industry size, owing to development of stringent regulations to restrict the use of mobile devices during use vehicle in motion. Recent focus of U.S. based technology development companies and automobile OEMs towards automotive gesture recognition systems commercialization is predicted to reduce their overall product prices. This is anticipated to encourage OEMs to implement these technologies in the mid-level car segment.
Some major players in automotive GRS market include Continental AG, EyeSight Technologies Ltd., HARMAN International, CogniVue, Neonode, Texas Instruments, Renesas, Melexis, Thalmic Labs, NXP Semiconductors, SoftKinetic, Qualcomm Inc., Synaptics Inc., Cognitec Systems GmbH, Visteon Corp., PointGrab, and Omek Interactive Ltd.
Dominance of few major industrial players characterizes the automotive gesture recognition systems market. Competition among vendors is high, as all players are adopting to various strategies to establish strong foothold in the market share. Tremendous growth potential of automobile GRS industry is expected to encourage entry of new vendors, which will intensify competition. Large players are adopting strategies such as acquisition of small vendors to maintain their market positions. For instance, in October 2015, Sony acquired SoftKinetic, one of the leading players in gesture tracking and 3D sensors technology to establish their strong presence in the industry.
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