Automotive Films Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, Italy, France, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, South Africa, Saudi Arabia), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024
Report ID: GMI2703
Automotive Films Market size is predicted to witness substantial growth due to its increasing use in automobiles. Increasing per-capita income along with luxurious lifestyle have led to the growth in vehicle sales, thereby enhancing product demand. Automotive films provide vehicles with aesthetic appeal, safety from radiations and accidental vibrations and are less costly than paints. Rising consumer concern about skin protection due to solar heat and privacy requirements in vehicles may further promote industry growth
Automotive films are generally thin laminate that can be applied to the automobiles interior and exterior surface of glass. Polyethylene terephthalate which is a thermoplastic polymer, is used for manufacturing films as it is hard, strong and dimensionally stable. PET is dyed using high quality colour to prevent colour fading of car furniture due to UV rays. Automotive films provide shatterproof function which protects passenger and driver from shattered glass pieces at the time of accident and prevents auto theft.
Rise in consumer health consciousness about skin problems, protection from harmful UV radiations and thermal insulation and need for privacy is likely to stimulate industry growth. Research has proven that significant skin damage occurs due to the prolonged exposure to UV radiations through car windows, window glass in office or building, where about 90% of skin cancers are associated with UV radiations. These are the factors that lead to the increase in automotive films market demand.
Automotive window films are installed to the interior or exterior of car window which protects driver and passengers from solar energy that comprises of UV radiations, visible and infrared. Windshield is usually the largest window in the car and sun rays can diminish visibility and cause headache, can be prevented by installing automotive window films which can combat powerful sunrays.
Automotive wrap films are expected to witness significant gain over forecast period owing to the increased demand in mobile advertisement. They are less expensive than paint which makes it suitable for commercial vehicles on large scale economical. Increasing personalized car demand owing to the change in lifestyle and increase in disposable income should drive automotive films market size.
Commercial vehicles windows can be installed with automotive films to reduce the amount of heat and provide protection from UV radiations. This can enhance productivity, reduces stress and improve the overall vehicle’s aesthetic. Commercial vehicle demand may exceed 25% of the total market share by 2024 which in turn can increase the demand for automotive films market demand. In January 2018, commercial vehicles sales were of 85,660 units in India. Increase in infrastructure spending on account of strong economic growth should drive the industry demand.
Passenger cars require the usage of automotive films on windshields to prevent accident caused due to decrease in visibility, prevent various skin diseases and provide cars with aesthetic appearance. Global increase in passenger cars for leisure and tour activities, advertisement and promotional purposes is expected to fuel the product demand. In 2017, passenger vehicle production was over 155,000 units in Netherlands. S-LEC Film based in Netherlands is engaged in the manufacturing of automotive films which can be installed in car windshields for passenger’s safety. These films offer protection from UV rays, break-in, noise reduction and are eco-friendly in nature.
North America led by Canada and the U.S. automotive films market demand may witness gains over the forecast timeframe. This can be attributed to the increase in demand for personalized vehicles and presence of key leaders is expected to have a positive impact on the market. Moreover, robust growth in construction industry is anticipated to boost market demand.
Asia Pacific led by India, Japan, Korea, Indonesia and China automotive films market size may witness rapid demand owing to increasing disposable income, industrialization and population growth. Population growth have led to escalate living standard of people and need for privately-owned cars which in turn has significant effect on automotive films market. Europe automotive films market demand, led by Germany, Spain, UK, France and Russia may expect rapid growth owing to technological development and escalating disposable income of consumers. Rise in automotive production and sales have led to the significant increase in market growth in Germany and Spain.
Installations of automotive films have been banned in some countries including Kuwait, India, Libya and Iraq to prevent the incidents of women harassments and criminal activities whereas some countries have imposed regulations on the percentage of visual light transmission allowed on the glass of a vehicle.
Global automotive films market share is consolidated with key players operating in this industry are Lintec, Eastman Chemical, Zeofilms, Hexis S.A., Nexfil, Madico, Renolit, 3M Company, Saint-Gobain Performance Plastics, Avery Dennison, JMR Graphics, and Vvivid Vinyl.
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