Automotive Films Market Size, Share and Industry Analysis, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI2703

Summary Methodology

Automotive films market forecast is strong with emerging trend for automobile customization in many developed countries. These films have become popular as a cost-effective and advanced way to control energy use, provide safety, privacy and protect both exterior surface and interior furnishings. Furthermore, they offer protection from UV rays, heat rejection and defense against scratches. These films use UV absorbers and pigments against UV radiation.

Mobile advertising will potentially be a factor expanding automotive films market share from the automotive wrap films segment. Digitally-printed mobile billboards have become popular in automobiles in North America and Europe, boosting the market outlook. Besides, customization on light-duty vehicles has prompted several companies to further the investments in automotive films. The demand to boost protection from hazardous sun radiation has also surged.

The gradual rise in production of passenger cars will boost the automotive films market value. According to OICA, more than 55.8 million passenger cars were produced in 2020. Films are installed on most demanding areas such as hoods, door handle cavities, side mirrors, front bumpers, door edges, rocker panels and rear fender panels. This helps protect passenger cars from scratches, stains other elements, which in turn will boost the automobile films market outlook.

Paint protection films have become a notable automotive accessory category that can improve the longevity and aesthetics of vehicles. In order to meet the demand, several auto film manufacturers have started injecting funds into various segments of the market. Avery Dennison rolled out three new paint protection film (PPF) lines in November 2020 to protect the vehicle surface from road debris, stone chips, weathering and insect stains.

Europe is expected to be a significantly large market for automotive films. The region is home to some of the biggest automakers in the world and has an established base for chemical and automobile component producers. The total passenger vehicle manufacturing in Europe was over 14.5 million during 2020 and this number will only expand in the coming years as industries garner pace after the COVID-19 crisis.

Major producers boosting automotive films industry growth worldwide are 3M Company, Eastman Chemical, Nexfil, Zeofilms, Avery Dennison, Vvivid Vinyl, JMR Graphics, Lintec, Hexis S.A., Renolit, Madico and Saint-Gobain Performance Plastics.

These manufacturers will emphasize product developments, mergers and acquisitions, partnerships and R&D activities to bolster their regional presence and keep up with the demand for automotive films. For instance, Eastman Chemical Company announced a capacity expansion in Germany in January 2020 to boost window film and high-performance paint protection portfolio.

Impact of COVID-19 on automotive films market share

The COVID-19 pandemic has changed the way businesses operate as several companies have realized the upsides of remote working on cash flows. A disruption in Chinese parts exports, closure of assembly plants in the U.S. and large-scale manufacturing interruptions across Europe had repercussions on the 2020 global vehicle production outlook. However, the automotive films market growth is on its way to a potential rebound. Pre-COVID levels will potentially materialize in 2022 or beyond as R&D activities may feature a recourse and OEMs will emphasize immediate technology deployments that are less subject to regulatory complications.

Cost-containment measures will likely be deployed following a recessionary 2020. Surging demand for products with lesser environmental impact will provide a competitive edge to automotive films industry players. A rekindled interest in automotive wrap films, and PPF as well as investments in short-and medium-term research activities will boost the industry growth. The next few years are expected to be years of expansion, reorganizing and recovery of the automotive films market.

What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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